Senior E-commerce Digital Marketing Specialist

Qualifications required for this role:

• Bachelor's degree in Marketing, Business, Communications, or a related field

• 5+ years of experience in digital marketing, with a strong focus on e-commerce

• Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing

• Proficiency with digital marketing tools (e.g., Google Analytics, Google Ads, social media ad platforms, email marketing software)

• Strong analytical skills and ability to translate data into actionable strategies

• Excellent written and verbal communication skills

• Demonstrated ability to work independently and manage multiple projects in a remote setting

• Experience with A/B testing and conversion rate optimization (CRO)

• Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce) is a plus As a Senior E-commerce Digital Marketing Specialist, you will play a crucial role in driving online sales and enhancing brand presence across various digital channels for our rapidly growing e-commerce client. Your responsibilities will include developing and executing comprehensive digital marketing strategies, focusing on optimizing the e-commerce customer journey from acquisition to conversion and retention. You must have a deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing, with a proven track record of success in a remote work environment. Your key responsibilities will include:

• Developing and implementing strategic digital marketing plans to drive e-commerce sales and brand awareness

• Managing and optimizing paid search (SEM) and social media advertising campaigns

• Conducting keyword research and implementing SEO best practices across the website and content

• Creating and curating engaging, SEO-optimized content for the website, blog, and social media platforms

• Managing social media profiles, fostering community engagement, and monitoring brand sentiment

• Designing, implementing, and analyzing email marketing campaigns for lead generation and customer retention

• Collaborating with web development teams to enhance website UX and conversion rates

• Tracking, analyzing, and reporting on key marketing metrics (e.g., traffic, conversions, ROI)

• Identifying new growth opportunities and emerging digital marketing trends

• Managing affiliate marketing programs and partnerships

• Staying updated on industry best practices and competitor activities

• Effectively communicating campaign performance and insights to stakeholders

Qualifications required for this role:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in digital marketing, with a strong focus on e-commerce
• Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing
• Proficiency with digital marketing tools (e.g., Google Analytics, Google Ads, social media ad platforms, email marketing software)
• Strong analytical skills and ability to translate data into actionable strategies
• Excellent written and verbal communication skills
• Demonstrated ability to work independently and manage multiple projects in a remote setting
• Experience with A/B testing and conversion rate optimization (CRO)
• Familiarity wit