Own and drive the marketing strategy for UiPath’s public sector segment, aligning with sales, partner, and industry leadership to meet revenue and pipeline goals. - Lead demand generation programs designed to build awareness, support the creation of new opportunities, and accelerate pipeline for federal, state, and local government accounts. - Plan and execute integrated campaigns digital (in conjunction with the digital team), events, content, thought leadership, and field programs that target the unique priorities of public sector decision-makers. - Develop positioning and messaging that resonates with government audiences, showcasing UiPath’s impact on mission outcomes, efficiency, compliance, and citizen experience. - Partner with sales and alliances support co-marketing campaigns, pipeline acceleration initiatives, and joint programs with strategic partners and systems integrators. - Drive high-impact events and sponsorships (conferences, roundtables, webinars, roadshows), ensuring UiPath has a strong presence and measurable contribution to demand and pipeline. - Collaborate cross-functionally with product marketing, PR/communications, and demand generation to deliver consistent storytelling and amplification across channels. - on campaign performance, pipeline impact, and ROI to inform investment decisions and drive continuous improvement. - in government digital transformation, automation, and AI adoption to guide messaging and thought leadership. #
Measure and report rigorously
Stay ahead of industry trends
What you'll bring to the team
7–10 years of B2B marketing experience, with at least 3+ years in public sector marketing (federal is a must) and 2+ years working for a tech/software company.
Proven success in designing and executing integrated marketing campaigns that drive measurable demand generation, pipeline creation, and revenue impact. - Deep understanding of the public sector buying cycle, procurement processes, and compliance considerations. - Experience with digital marketing channels, field marketing, demand generation, and partner co-marketing. - Strong written and verbal communication and storytelling skills, with the ability to influence stakeholders and simplify complex technology. - Analytical mindset with the ability to interpret data, measure performance, and optimize programs based upon KPIs. - Collaborative team player who thrives in a fast-paced, global, high-growth environment. - Experience with marketing tools and platforms (Salesforce, Marketo, 6 Sense etc.). - Utilization of AI tools in Marketing campaigns and other role related responsibilities. - Candidates must be authorized to work in the United States for this role.
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Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned. Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected. We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.
