Posted May 29, 2026
Category Strategy & Assortment Planning
Partner with the Head of Product & Merchandising to define the assortment strategy across multiple product categories, identifying opportunities for growth, innovation, and building customer LTV. - Build and maintain line plans that support balanced assortments across key classifications, price points, and customer segments. Product Creation & Commercialization
Partner closely with Design and Product Development to ideate and develop new product opportunities, tied directly to assortment strategy and strategic growth plans. - Collaborate with Sourcing / Product Development to align product strategies with production capabilities and timeline requirements. - Establish retail pricing strategies and margin architecture across new product initiatives. - Ensure all product specifications, merchandising details, and assortment data are accurately created and maintained within systems and development tools. - Keep a finger on the cultural pulse and competitive landscape. Translate trends and white space opportunities with a Lola lens rather than chasing or copying them. Business Planning & Opportunity Sizing
Partner with Finance and Planning to evaluate and size new product opportunities and growth initiatives. - Utilize sales data, customer insights, and market trends to inform assortment decisions and investment priorities. - Develop category hindsight and forward-looking recommendations to optimize productivity and inventory efficiency.
Partner with Brand Marketing, Performance Marketing, and Operations to develop comprehensive go-to-market strategies for product launches and seasonal drops. - Ensure alignment between product storytelling, launch timing, inventory readiness, and marketing objectives. - Support campaign planning with compelling product narratives and assortment positioning. Performance Analysis & Lifecycle Management
Analyze product performance post-launch, evaluating success against financial and customer metrics. - Identify opportunities to accelerate performance through pricing actions, marketing support, product refinements, or lifecycle management strategies. - Present category insights and recommendations to senior leadership on a regular basis. Cross-Functional Leadership
Serve as a highly collaborative partner across Product, Design, Finance, Planning, Marketing, Operations, and Executive Leadership teams. - Build alignment and consensus across stakeholders while balancing creative vision, operational realities, and financial objectives. - Mentor and influence cross-functional teams through strong communication, organization, and leadership presence. Based full-time in New York City, working in-person from the Lola Blankets office. Willingness and ability to travel domestically and internationally as needed — mills, factories, trade shows, and partner meetings. ### Qualifications
7+ years of merchandising experience leading categories at a fast-growing, multi-category, multi-channel DTC brand. - Proven track record developing and scaling commercially successful product assortments. - Strong understanding of assortment planning, pricing strategy, margin management, and product lifecycle management. - Experience partnering closely with Design, Product Development, Planning, and Marketing teams throughout the product creation process. - Strong analytical capabilities with experience leveraging sales performance, customer insights, and market trends to drive decisions. - Exceptional communication and influencing skills, with the ability to build consensus among senior stakeholders. - Entrepreneurial mindset with a proactive, solutions-oriented approach to leadership. - Highly organized and comfortable operating in a fast-paced, evolving environment. - Bachelor’s degree in Merchandising, Business, Fashion, or related field preferred. ### What We Offer:
Competitive salary
Comprehensive benefits package (health, dental, vision, PTO)
401K with company match
Flexible remote work environment
Paid time off and holidays
An opportunity to make a direct impact on a high-growth, design-forward brand
A collaborative, passionate, and purpose-driven team
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