Director of Merchandising

Partner with Brand Marketing, Performance Marketing, and Operations to develop comprehensive go-to-market strategies for product launches and seasonal drops. - Ensure alignment between product storytelling, launch timing, inventory readiness, and marketing objectives. - Support campaign planning with compelling product narratives and assortment positioning. Performance Analysis & Lifecycle Management

Analyze product performance post-launch, evaluating success against financial and customer metrics. - Identify opportunities to accelerate performance through pricing actions, marketing support, product refinements, or lifecycle management strategies. - Present category insights and recommendations to senior leadership on a regular basis. Cross-Functional Leadership

Serve as a highly collaborative partner across Product, Design, Finance, Planning, Marketing, Operations, and Executive Leadership teams. - Build alignment and consensus across stakeholders while balancing creative vision, operational realities, and financial objectives. - Mentor and influence cross-functional teams through strong communication, organization, and leadership presence. Based full-time in New York City, working in-person from the Lola Blankets office. Willingness and ability to travel domestically and internationally as needed — mills, factories, trade shows, and partner meetings. ### Qualifications

7+ years of merchandising experience leading categories at a fast-growing, multi-category, multi-channel DTC brand. - Proven track record developing and scaling commercially successful product assortments. - Strong understanding of assortment planning, pricing strategy, margin management, and product lifecycle management. - Experience partnering closely with Design, Product Development, Planning, and Marketing teams throughout the product creation process. - Strong analytical capabilities with experience leveraging sales performance, customer insights, and market trends to drive decisions. - Exceptional communication and influencing skills, with the ability to build consensus among senior stakeholders. - Entrepreneurial mindset with a proactive, solutions-oriented approach to leadership. - Highly organized and comfortable operating in a fast-paced, evolving environment. - Bachelor’s degree in Merchandising, Business, Fashion, or related field preferred. ### What We Offer:

Competitive salary

Comprehensive benefits package (health, dental, vision, PTO)

401K with company match

Flexible remote work environment

Paid time off and holidays

An opportunity to make a direct impact on a high-growth, design-forward brand

A collaborative, passionate, and purpose-driven team