Posted May 20, 2026
Write the Instagram scripts: reels, carousels, stories, that Richard films and posts, with the explicit goal of producing viral content that grows the account and drives inbound followers to grow an 8-figure online education business. This is a creative role with a research backbone. You're not handing ideas to someone else. You're writing the script Richard reads on camera. ## What you'll actually do day-to-day
Spend 90% of your week writing scripts for Reels, carousels, and story content hooks, body, CTAs, the full thing. Studying Instagram is part of the job, not the whole job: you'll reverse-engineer viral posts and translate the mechanics: the hook structure, the pacing, the emotional payoff into scripts that fit Richard's voice. You'll work directly with the Head of Instagram and the rest of the content team production, and you'll own a measurable goal: view count, follower growth, save/rates.
You've written scripts or copy for a personal brand or creator account that has gone viral, and you can show us the receipts (URLs, screenshots, view counts)
You've grown an account (yours or a client's) to meaningful scale, or you've shipped individual posts that have been been extremely viral (over 5x views/followers ratio)
You can match a voice. Send us anyone's IG and you can write in their cadence within a few iterations
You watch Instagram the way film students watch movies, you can tell us why a hook landed in the first 0.8 seconds and what the second-line shift did to retention
You follow people in Richard's adjacent space (Iman Gadzhi, Alex Hormozi, Cole Gordon, Codie Sanchez, etc.) and have opinions about what's working on their pages right now
Bonuses:
You have meaningful experience writing copy for other platforms: TikTok, Facebook, Youtube, Ads, Email, VSLs or Webinars
You have experience leading a team
You have experience editing videos or as a graphics designer
Don't want to apply yourself?
Our team writes your resume, applies for you, preps you for interviews, and negotiates your offer.
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