Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game. The Instrumentation Analyst plays a critical role in establishing and maintaining standardized, scalable, and reliable client-side event tracking across RSI’s digital products. This role is responsible for translating tracking requirements into structured event specifications, enforcing instrumentation standards, and ensuring the quality and consistency of event data across web and mobile platforms. Working closely with Product, Engineering, Marketing, and Analytics stakeholders, the analyst owns the centralized event registry, validates implementations through QA processes, and enforces governance across all instrumentation efforts. By ensuring event data is accurately defined and consistently implemented, this role enables trustworthy downstream measurement, reporting, and data activation. What You'll Do:
Define, document, and maintain standardized event tracking specifications, including naming conventions, payload structures, and parameter usage
Own and manage a centralized, version-controlled event registry across web and mobile platforms
Partner with Product, Marketing, and Analytics stakeholders to translate business requirements into structured tracking specifications
Collaborate with Engineering to support implementation, deployment, and validation of instrumentation across digital products
Validate event tracking through QA processes, monitoring, and debugging tools to ensure accuracy and completeness
Enforce governance standards related to taxonomy, required fields, naming conventions, and event consistency
Own instrumentation intake, prioritization, and change management processes for tracking requests
Identify and resolve inconsistencies, duplication, and gaps in event tracking across platforms
Support configuration and maintenance of tag management systems, analytics SDKs, and collection tools in alignment with platform standards
Maintain documentation and promote best practices to ensure consistent instrumentation across teams
What You'll Bring:
Bachelor’s degree in Information Systems, Data Analytics, Product Management, Library Sciences, or a related field preferred, or equivalent relevant work experience. - 3+ years in digital instrumentation, analytics implementation, QA, or data governance roles
Stakeholder Collaboration: 2+ years of experience working with Product, Marketing, Engineering, or Analytics teams to define tracking requirements
Event Architecture: Foundational understanding of event-driven tracking systems, data layers, and client-side instrumentation patterns
Instrumentation QA & Validation: Experience validating event tracking in web and mobile environments, including debugging and monitoring tools
Governance & Documentation: Experience maintaining event registries, taxonomies, and enforcing data collection standards
Platform Familiarity: Exposure to tag management systems, analytics SDKs, and instrumentation workflows
Problem Solving: Ability to identify inconsistencies in tracking and recommend structured solutions
Able to travel occasionally both domestically and internationally #LI-REMOTE #LI-PROMOTE
This role spans a wide breadth of experience at Rush Street Interactive, welcoming candidates with diverse experiences, backgrounds, and locations. The pay range reflects potential variations in experience, skills, and location. The pay range does not reflect total compensation, which includes base pay, benefits, and/or bonuses. For candidates outside the US (Canada, Europe, Latin America), we take a locally informed approach to compensation and will share specific ranges based on your country of residence.
Location Eligibility (for nationwide roles): Open to candidates across the U.S. Location Eligibility (for other roles): Location requirements may vary and will be specified in the job posting. Benefits:
Discretionary annual company bonus (Eligibility Varies by Role)
401(k) plan with 100% company match on the first 4%
Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
