Product Marketing Manager

Full-time, Hybrid - Philadelphia, PA Hurry up! We’ve got a dream to build! ### Key Responsibilities

• Shape product positioning and messaging: develop differentiated positioning, messaging, and storytelling for BlueConic’s products and solutions. Translate complex capabilities into clear, compelling narratives that resonate with B2C marketers. - Drive go-to-market execution: Support the planning and execution of product and feature launches in close collaboration with product, sales, and marketing teams, ensuring clear internal alignment and strong external impact. - Act as a strategic partner: Work closely with stakeholders across product, sales, marketing, and customer success to ensure alignment and consistency in messaging, enablement, and execution. - Market and customer insight: Conduct ongoing market and competitive research, analyze customer feedback, and translate insights into actionable recommendations for positioning, messaging, and product roadmap influence. - Develop high-impact content: Create and guide the production of compelling marketing materials such as sales decks, one-pagers, website copy, and customer case studies. - Enable the sales organization: Develop and deliver enablement tools, training, and messaging frameworks that help sales teams understand the product, engage prospects, and close deals effectively. - Analyze and optimize: Track performance metrics across marketing programs, launch activities, and enablement tools to evaluate success and continuously improve strategy and execution. ###