Assoc. VP, Content & Creative

Current Employees: If you are a current Staff, Faculty or Temporary employee at the University of Miami, please click here to log in to Workday to use the internal application process. To learn how to apply for a faculty or staff position, please review this tip sheet. Associate Vice President, Content & Creative Department: Marketing, Communications & Digital Reports to: Vice President, Brand & Creative Services Position Summary The Associate Vice President, Content & Creative will lead a high-performing creative organization responsible for social media content, design, videography, photography, copywriting, and influencer marketing across the University of Miami's academic enterprise, health system, and athletics program. This role will drive the development of engaging, high-volume content tailored for diverse audiences and channels, while ensuring quality, brand consistency, and measurable impact. The AVP will also oversee strategic partnerships and sponsorship initiatives that advance institutional priorities, expand brand visibility, and drive audience engagement—serving as the senior lead for select partnerships across the enterprise portfolio. The AVP will be a forward-thinking, innovative leader adept at managing a high-volume team while leveraging emerging technologies—including AI-enabled tools for content creation, personalization, and workflow automation—to scale creative output, drive operational efficiency, and innovate in storytelling. Key Responsibilities Creative Leadership Oversee social media content, design, video, photography, copywriting, and influencer marketing, ensuring a consistent and compelling brand voice across all platforms. Direct a fast-paced, high-volume creative shop producing content for multiple channels, adapting storytelling to diverse audiences and formats at scale. Ensure all creative assets and outputs reflect the University's brand standards, maintaining excellence while enabling innovation. Social Media & Influencer Strategy Lead the University's social media and influencer marketing teams, driving strategy, content development, and meaningful community engagement across all major platforms. Build and manage an influencer program that strengthens brand reach, cultivates authentic partnerships, and engages key audiences in meaningful ways. Strategic Partnerships Lead strategic partnerships and sponsorship initiatives that advance institutional priorities, expand brand visibility, and drive audience engagement. Serve as the senior lead for select partnerships across the enterprise portfolio, including relationships spanning the academic enterprise, health system, and athletics. AI & Technology Integration Champion the use of AI and other advanced creative technologies to streamline production, enable personalization, drive operational efficiencies, and enhance creative quality. Cross-Enterprise Impact Drive content strategies that amplify institutional priorities across the academic enterprise, health system, and athletics, ensuring alignment with broader brand and organizational goals. Talent Development Build, inspire, and manage a multidisciplinary creative team, fostering a culture of innovation, accountability, continuous learning, and mentorship. Measurement & Impact Develop KPIs and measurement frameworks to evaluate content, social, influencer, and partnership performance, using data to optimize output and demonstrate ROI. Qualifications 15+ years of experience in content creation, creative strategy, and social-first storytelling, with a proven track record of managing large, high-volume, multidisciplinary teams. Demonstrated success developing and executing strategic, multi-channel content for diverse audiences across the academic, healthcare, or athletics sectors. Experience building and managing strategic partnerships, influencer collaborations, and integrated brand sponsorship campaigns across multiple platforms. Strong understanding of AI tools and technologies in creative production, with experience integrating them into workflows or leading teams who do. Exceptional portfolio showcasing creativity, innovation, and impact across multiple mediums (social, video, design, copy) and the ability to integrate brand storytelling with sponsorship objectives into cohesive, multi-channel campaigns. Proven ability to balance creativity with strategic objectives, ensuring content drives measurable results. Strong collaboration and leadership skills; ability to inspire, mentor, and develop creative talent. Sports experience strongly preferred. Bachelor's degree required. The University of Miami offers competitive salaries and a comprehensive benefits package including medical, dental, tuition remission and more. UHealth-University of Miami Health System, South Florida's only university-based health system, provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine. As an academic medical center, we are proud to serve South Florida, Latin America and the Caribbean. Our physicians represent more than 100 specialties and sub-specialties, and have more than one million patient encounters each year. Our tradition of excellence has earned worldwide recognition for outstanding teaching, research and patient care. We're the challenge you've been looking for. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Job Status: Full time Employee Type: Staff The mission of the University of Miami is to transform lives through education, research, innovation, and service. A vibrant and diverse academic and healthcare community, the University of Miami and the University of Miami Health System ("UHealth") have rapidly progressed to become one of the nation's top research universities and academic medical centers in the nation. The University comprises 12 schools and colleges serving undergraduate and graduate students in more than 350 majors and programs. Visit welcome.miami.edu/about-um to learn more about our points of pride. The University ranks No. 55 on U.S. News & World Report's 2022 Best Colleges list and ranked No. 49 in the 2022 Wall Street Journal/Times Higher Education College Rankings. Bascom Palmer Eye Institute is ranked the #1 eye hospital in the USA and offers some of the nation's premiere eye doctors to treat every eye condition for adults. Sylvester Comprehensive Cancer, part of the Miller School of Medicine, received the prestigious National Cancer Institute designation in 2019. The University of Miami and UHealth have also ranked among the Forbes Best Employers and Best Employers for Women on several occasions, most recently in 2022. With more than 17,000 faculty and staff, the University strives for excellence, and is driven by a powerful mission to transform and impact the lives of its students, patients, members of the community, and people across the globe. Applicants and employees are protected from discrimination based on certain categories protected by Federal law.