Brand & Activation Manager Watson says

AGRANA Fruit is part of the AGRANA Beteiligungs-AG, operating at 26 production sites on 5 continents worldwide. We offer a wide range of creative and innovative solutions for the food and beverage industry. Our fruit solutions deliver high quality fruit, which is expertly prepared to be used in the dairy, ice cream, bakery, food service and beverage industries. AGRANA Fruit's product development work incorporates the latest global nutritional and health trends. Your Impact Own and grow the Watson Says portfolio & category strategy across Europe Turn insights into winning innovations, assortments & LTOs Drive strong in-market activation (campaigns, events, POS, sampling) Bring the brand to life with 360° campaigns & compelling content Enable Sales with sharp storytelling & customer-ready concepts Collaborate globally and shape a scalable beverage platform Your ideal profile 3–5 years in Brand / Trade Marketing / Activation (FMCG or Beverage) Passion for building premium, trend-led brands Strong commercial mindset + hands-on execution Experience in foodservice or distributor-driven environments is a plus Excellent storytelling & stakeholder skills Fluent English; any other European language (ideally German, French or Spanish) is a plus Our offer: Real ownership & visibility International scope, high-growth category Build an emerging beverage brand with entrepreneurial spirit Direct impact on business growth Flexible home office option in alignment with your leader AGRANA "Fit Program" offering various sports and health programs Due to legal requirements, we disclose a minimum salary of €47,368.02 gross p.a. (full-time) according to the collective agreement Find out more about AGRANA Fruit and also visit us on LinkedIn. As a global company, we are very proud of our diverse workforce and attach great importance to equal opportunity and diversity. We welcome and encourage everyone regardless of age, disability, ethnicity, gender, religion or sexual orientation who is passionate about our company to apply. Have we caught your interest? Then we look forward to receiving your application. AGRANA is an internationally oriented Austrian company which adds value to agricultural commodities to produce a wide range of industrial products for the processing sector. In its three business segments, Fruit, Starch and Sugar, AGRANA supplies local producers and large international players, particularly those in the food processing industry. In the Sugar segment, AGRANA supplies both industrial and end customers with sugar products under the Wiener Zucker brand.