Sr. Executive- Digital Marketing

Key Responsibilities:

• **Search Engine Optimization (SEO)**

• Develop and execute cutting-edge SEO strategies to achieve remarkable traffic growth and rankings. - Collaborate with the content team to create high-quality, engaging, and SEO-friendly content for various platforms. - Analyse search engine algorithms, trends, and competitor strategies to stay ahead in the game. - Conduct in-depth keyword research, optimize on-page and off-page SEO, and implement scalable backlink strategies. - Perform regular technical SEO audits and collaborate with developers to resolve issues. - Monitor, track, and report organic performance with actionable insights for improvement. - **Paid Marketing**

• Plan, execute, and optimize paid campaigns across Google Ads, Facebook, LinkedIn, and other platforms. - Create engaging ad copies, headlines, and visuals to resonate with target audiences. - Manage budgets effectively to ensure maximum ROI while meeting KPIs. - Perform A/B testing and experiment with new ad formats, audiences, and bidding strategies. - Continuously analyze paid campaign performance and refine strategies to boost conversions. - **Experimentation & Strategy Development**

• Embrace a test-and-learn approach, experimenting with innovative ideas in both SEO and paid marketing. - Develop and execute holistic strategies that integrate organic and paid efforts to drive long-term and short-term results. - Push boundaries with experimental campaigns and content ideas to uncover new growth opportunities. - Collaborate with content creators, designers, and developers to create impactful campaigns and assets that convert. - **Client Coordination**