Own GTM & Launches: Lead end-to-end go-to-market strategy and execution for product features and market expansions. - Drive Cross-Platform Growth: Expand product distribution across social platforms (TikTok, Instagram, YouTube, Reddit). - Build Communities: Grow and manage engaged user communities (e.g., Reddit, Discord) to drive retention and advocacy. - Partner Cross-Functionally: Align with Product, Operations, and Engineering teams to ensure successful launches and adoption. - Leverage Data & Insights: Use performance metrics and experiments to optimize messaging, channels, and growth strategies. - Scale GTM Operations: Develop playbooks, frameworks, and processes for repeatable, high-impact launches. ##
The Impact You’ll Make:
Drive successful global launches that accelerate user acquisition and engagement. - Build scalable growth channels beyond the core product, especially across social ecosystems. - Establish strong user communities that fuel retention, virality, and continuous feedback loops. - Shape how AppLovin brings new consumer products to market at global scale. ## Who You Are:
5+ years of experience in product marketing, product operations, growth marketing, or GTM roles in tech, or content platforms. - Proven track record of leading product launches and driving user growth across digital channels. - Deep understanding of social platforms and community-building dynamics (e.g., Reddit, TikTok, Discord). - Strong storytelling skills—you can translate product features into compelling user-facing narratives. Data-driven and comfortable with experimentation, funnel metrics, and performance analysis. - Experienced in cross-functional collaboration across product, engineering, marketing, and data teams. - Strong project management skills with the ability to manage multiple launches simultaneously. - Builder mindset—you create structure, processes, and systems in fast-moving environments. ## Nice to Have:
Experience in building a product from 0-1. - Experience with launching consumer-based platform products. - Background in community-led growth or creator ecosystems. - Familiarity with growth loops, virality mechanics, and lifecycle marketing. - Experience scaling products across international markets. CA Base Pay Range
$160,000—$240,000 USD
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