Posted May 21, 2026
Own GTM & Launches: Lead end-to-end go-to-market strategy and execution for product features and market expansions. - Drive Cross-Platform Growth: Expand product distribution across social platforms (TikTok, Instagram, YouTube, Reddit). - Build Communities: Grow and manage engaged user communities (e.g., Reddit, Discord) to drive retention and advocacy. - Partner Cross-Functionally: Align with Product, Operations, and Engineering teams to ensure successful launches and adoption. - Leverage Data & Insights: Use performance metrics and experiments to optimize messaging, channels, and growth strategies. - Scale GTM Operations: Develop playbooks, frameworks, and processes for repeatable, high-impact launches. ##
Drive successful global launches that accelerate user acquisition and engagement. - Build scalable growth channels beyond the core product, especially across social ecosystems. - Establish strong user communities that fuel retention, virality, and continuous feedback loops. - Shape how AppLovin brings new consumer products to market at global scale. ## Who You Are:
5+ years of experience in product marketing, product operations, growth marketing, or GTM roles in tech, or content platforms. - Proven track record of leading product launches and driving user growth across digital channels. - Deep understanding of social platforms and community-building dynamics (e.g., Reddit, TikTok, Discord). - Strong storytelling skills—you can translate product features into compelling user-facing narratives. Data-driven and comfortable with experimentation, funnel metrics, and performance analysis. - Experienced in cross-functional collaboration across product, engineering, marketing, and data teams. - Strong project management skills with the ability to manage multiple launches simultaneously. - Builder mindset—you create structure, processes, and systems in fast-moving environments. ## Nice to Have:
Experience in building a product from 0-1. - Experience with launching consumer-based platform products. - Background in community-led growth or creator ecosystems. - Familiarity with growth loops, virality mechanics, and lifecycle marketing. - Experience scaling products across international markets. CA Base Pay Range
$160,000—$240,000 USD
AppLovin has become aware of a scam targeting jobseekers with fake “app optimization” and similar roles. We do not ask our candidates to download apps or make any form of payment(s). AppLovin works with applicants through our Careers page and applovin.com email addresses. If you are contacted through other unofficial channels (such as WhatsApp or Telegram) or asked to download an app or make a payment, these contacts are not legitimate. Confirm the information here and contact us directly with any questions. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here. If you’re applying for a position in California, learn more here. To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. ---
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