Product Marketer (f/m/d)

• Own positioning and messaging for Workerbase – across industries, personas, and use cases – anchored in manufacturing and industrial enterprise. - Define and evolve our ICP. You know who we're targeting, why they buy, and what makes them hesitate. - Build and maintain the messaging architecture: value propositions, persona narratives, competitive differentiators. - Enable the sales team with battle cards, pitch decks, case study narratives, and objection-handling frameworks. - Plan and execute product launches – working closely with product to turn new features into market moments. - Drive content strategy for the enterprise buyer journey: thought leadership, customer stories, industry reports. - Develop analyst and influencer relationships in the manufacturing and industrial tech space. - Use AI tools to accelerate content creation, research, and campaign execution. 🤝 YOU'RE A FIT IF YOU

• Have 5+ years of product marketing experience in B2B SaaS – ideally with exposure to manufacturing, industrial automation, ERP, MES, or other traditional enterprise verticals. - Know how to speak to enterprise buyers who are skeptical of hype and need to see ROI before they'll move. - Can take a technical platform and turn it into a crisp, compelling story – for a VP of Operations as easily as for a procurement lead. - Use AI tools daily to work faster and smarter – not as a novelty, but as part of how you actually get things done. - Are comfortable being hands-on: you write the copy, build the deck, run the launch – and you enjoy it. - Bonus: Speak German at C1 level or above. - Bonus: You've worked with or sold into manufacturing, logistics, or production environments. - Bonus: You've built a category narrative or repositioned a product in a crowded market. 🎁 WHAT YOU GET

• Real ownership from day one – you shape the function, not just fill a role. - A seat at the table with founders, product, and sales leadership. - Flexible, hybrid work setup based in Munich. - Competitive salary and benefits. - Learning budget to keep growing. - Sports & wellness membership via Wellpass. - Stock options to share in our success. - A central Munich office and legendary company events. 🔎 ABOUT US

We exist because there's a smarter way to produce. With environmental and demographic challenges ahead, we're on a mission to future-proof the production operations of the world's largest manufacturers. We patch the gap between frontline workers, machines, and data – digitizing manual work with AI in a low-code environment connected to the manufacturer's core IT systems. We believe technology should empower people, not replace them. If you're ready to upend "we've always done it this way" – we want to meet you.