As a Growth Lead - SEO at Pepper, you will be responsible for driving organic growth outcomes for customers and shaping the AI platform to scale SEO execution across the client portfolio. This is an Individual Contributor role where you will work directly on SEO systems for customers, partner with product and AI teams, and operationalize SEO through technology without managing a team. **Role Overview:**
Pepper is building a new category of content and SEO growth platform that combines strategy, content, technology, automation, and AI to deliver measurable business outcomes for customers. The company has a network of 150,000+ content creators and a customer base of 2,500+ global brands. Pepper is now developing an Agentic AI SEO Platform to automate foundational SEO tasks for scalable organic growth. **Key Responsibilities:**
Own Organic Growth for Pepper Customers (Hands-On)
Drive end-to-end SEO outcomes for customer websites
Identify patterns and opportunities at scale
Execute and iterate for measurable client results
Go Deep on Data & Analytics (Across Customer Portfolio)
Analyze performance patterns across customer websites
Turn raw data into actionable insights
Utilize tools like Google Search Console, Ahrefs, and GA4
Shape the Agentic AI SEO Platform for Customer Scale
Define automation processes for SEO workflows
Test and refine AI-assisted SEO execution on real customer websites
Build a system for predictable and scalable SEO outcomes
Execute Technical & Content-Led SEO for Customers
Handle technical SEO aspects for client websites
Drive content strategy through an SEO lens
Implement SEO strategies for client growth beyond traffic metrics
Experiment Relentlessly (With Customer Outcomes in Mind)
A/B test various elements across client sites
Document successful strategies and scale them
Build playbooks for repeatable results
**Qualifications Required:**
812 years of SEO experience with measurable impact on organic growth
In-house or client-side experience with a proven track record of growing websites
Expertise in Technical SEO, Content-led SEO, and SEO analytics tools
Comfortable with large datasets; SQL proficiency is a plus
Pepper values ownership, clear thinking, experimentation, and outcomes over activity. The role operates in the US Eastern Time Zone (5 PM 2 AM IST). The company offers perks like paid menstrual leave, comprehensive medical insurance, and COVID-19 coverage. To apply, share details of a website you grew organically, an SEO experiment you conducted, and why you prefer being an IC at this career stage. If you are passionate about driving organic growth for enterprise customers through AI and automation, and prefer hands-on work over managing teams, this role at Pepper is for you. As a Growth Lead - SEO at Pepper, you will be responsible for driving organic growth outcomes for customers and shaping the AI platform to scale SEO execution across the client portfolio. This is an Individual Contributor role where you will work directly on SEO systems for customers, partner with product and AI teams, and operationalize SEO through technology without managing a team. **Role Overview:**
Pepper is building a new category of content and SEO growth platform that combines strategy, content, technology, automation, and AI to deliver measurable business outcomes for customers. The company has a network of 150,000+ content creators and a customer base of 2,500+ global brands. Pepper is now developing an Agentic AI SEO Platform to automate foundational SEO tasks for scalable organic growth. **Key Responsibilities:**
Own Organic Growth for Pepper Customers (Hands-On)
Drive end-to-end SEO outcomes for customer websites
Identify patterns and opportunities at scale
Execute and iterate for measurable client results
Go Deep on Data & Analytics (Across Customer Portfolio)
Analyze performance patterns across customer websites
Turn raw data into actionable insights
Utilize tools like Google Search Console, Ahrefs, and GA4
Shape the Agentic AI SEO Platform for Customer Scale
Define automation processes for SEO workflows
Test and refine AI-assisted SEO execution on real customer websites
Build a system for predictable and scalable SEO outcomes
Execute Technical & Content-Led SEO for Customers
Handle technical SEO aspects for client websites
Drive content strategy through an SEO lens
Implement SEO strategies for client growth beyond traffic metrics
Experiment Relentlessly (With Customer Outcomes in Mind)
A/B test various elements across client sites
Document successful strategies and scale them
Build playbooks for repeatable results
**Qualifications Required:**
812 years of SEO experience with measurable impact on organic growth
In-house or client-side experience with a proven track record of growing websites
