As a strong Web Analytics resource with a good understanding of Google Analytics 4 and the Adobe Analytics stack, your role at Merkle involves assisting clients in learning and understanding how to enhance their online customer interactions. You will work on building segmentation, marketing funnels, and customer journeys to gain insights into pain points and optimize business strategies. It is crucial for you to have a solid understanding of web analytics principles and be able to implement best practices effectively. **Key Responsibilities:**
Configure and deploy website tagging and analytics tools for site implementations
Set up custom events, variables, and dimensions to track and measure customer interactions accurately
Analyze customer behavior on websites to personalize content and enhance the overall customer experience
Extract relevant data from web analytics tools and translate it into actionable insights
Lead client conversations, understand requirements, and create Business Requirement Documents (BRD)
Design, implement, and quality assurance testing of 1st party tracking solutions using Tag Management Systems like Google Tag Manager, Tealium iQ, and Adobe Launch
Work on 3rd and 2nd party tracking implementations and enhanced eCommerce tracking via data layers and Tag Management Systems
Generate insights from web analytics data, media campaign analysis, and understand attribution modeling to optimize media buying decisions
Identify business opportunities and drive outcomes through critical thinking and statistical analysis
Create reports and actionable insights using Adobe Analytics and Google Analytics
Perform statistical tests, juggle multiple tasks, and build strong relationships
Use SQL, Google Bigquery, Python, and statistics for data analysis and insight generation
To succeed in this role at Merkle in Bengaluru, you must have strong communication skills, detailed tag management solution design capabilities, and experience in deploying tracking solutions. Your ability to perform statistical tests, juggle multiple tasks, and build strong relationships is crucial. Moreover, you should be adept at using SQL, Google Bigquery, Python, and statistics for data analysis and insight generation. If you are ready to take on the challenge and make a significant impact in the field of web analytics, this opportunity at Merkle awaits you. As a strong Web Analytics resource with a good understanding of Google Analytics 4 and the Adobe Analytics stack, your role at Merkle involves assisting clients in learning and understanding how to enhance their online customer interactions. You will work on building segmentation, marketing funnels, and customer journeys to gain insights into pain points and optimize business strategies. It is crucial for you to have a solid understanding of web analytics principles and be able to implement best practices effectively. **Key Responsibilities:**
Configure and deploy website tagging and analytics tools for site implementations
Set up custom events, variables, and dimensions to track and measure customer interactions accurately
Analyze customer behavior on websites to personalize content and enhance the overall customer experience
Extract relevant data from web analytics tools and translate it into actionable insights
Lead client conversations, understand requirements, and create Business Requirement Documents (BRD)
Design, implement, and quality assurance testing of 1st party tracking solutions using Tag Management Systems like Google Tag Manager, Tealium iQ, and Adobe Launch
Work on 3rd and 2nd party tracking implementations and enhanced eCommerce tracking via data layers and Tag Management Systems
Generate insights from web analytics data, media campaign analysis, and understand attribution modeling to optimize media buying decisions
Identify business opportunities and drive outcomes through critical thinking and statistical analysis
Create reports and actionable insights using Adobe Analytics and Google Analytics
Perform statistical tests, juggle multiple tasks, and build strong relationships
Use SQL, Google Bigquery, Python, and statistics for data analysis and insight generation
To succeed in this role at Merkle in Bengaluru, you must have strong communication skills, detailed tag management solution design capabilities, and experience in deploying tracking solutions. Your ability to perform statistical tests, juggle multiple tasks, and build strong relationships is crucial. Moreover, you should be adept at using SQL, Google Bigquery, Python, and statistics for data analysis and insight generation. If you are ready to take on the challenge and make a significant impact in the field of web analytics, this opportunity at Merkle awaits you.
