Brand Management at Riot is focused on players and fans. Our mission is to make it better to be a player by building trust, inspiring fandom, and creating meaningful, resonant experiences across every touchpoint. For Teamfight Tactics, this means celebrating the strategy, creativity, and playfulness at the heart of the game and bringing these values to life. As a Brand Manager III for Teamfight Tactics (TFT), you will lead high-impact initiatives and deliver world-class campaigns that strengthen TFT’s brand identity. You will shape global perception by defining how the game shows up to players, crafting integrated publishing strategies and guiding creative expression across sets, features, and player moments. This role builds a cohesive, enduring brand, ensuring consistency in tone, voice, and visual identity while partnering closely with cross-functional teams to bring the brand to life. Reporting to the Senior Manager, Brand Marketing, you will own go-to-market strategy and execution for global player experiences, balancing long-term brand building with moment-based impact. Operating at the intersection of product, publishing, and creative, you will lead campaign development, align partners, manage budgets, and uphold a high bar for craft to deliver culturally resonant, distinctly TFT work. ## Responsibilities:
Brand & Campaign Leadership
Lead the creation of high-quality global campaigns in partnership with creative, production, and community teams
Partner with game development leadership to shape campaign strategy across sets, features, and key moments
Develop integrated, cross-platform campaign plans that express TFT’s gameplay, creativity, and evolving set fantasies
Ensure campaigns reinforce a cohesive brand identity, tone, and player promise
Cross-Functional Collaboration & Global Publishing
Partner with product, communications, social, and community teams to align on campaign narratives, publishing priorities, and evergreen programs
Collaborate with insights to inform strategy and global publishing decisions
Lead and support Regional Brand Leads through campaign cycles, ensuring global alignment and effective local execution
Creative & Operational Excellence
Provide strategic direction to guide creative development with a consistent tone, voice, and narrative
Translate insights into clear creative briefs and campaign strategies
Manage brand marketing budgets and execution, ensuring delivery on time and on budget
Stay connected to players, culture, and the competitive landscape to inform brand direction
Required Qualifications:
6+ years of experience in brand strategy, product marketing, publishing, or equivalent roles
Experience leading integrated go-to-market campaigns from strategy through execution and measurement
Strong understanding of growth and performance marketing, with the ability to connect brand strategy to business outcomes
Proven ability to lead cross-functional teams and influence stakeholders across disciplines and regions
Strong strategic thinking, with experience translating insights into plans, briefs, and campaign direction
Experience working with gaming audiences, ideally within live-service or strategy-driven genres
Excellent communication skills, with experience aligning diverse stakeholders
Strong organizational and project management skills, managing complex timelines and dependencies
Desired Qualifications:
Familiarity with TFT, Riot IP, and the strategy or live-service game landscape
Experience working with game development teams and understanding development cycles
Experience with media planning, user acquisition, or channel strategy within full-funnel campaigns
Experience managing campaigns across PC, mobile, and console
Strong awareness of digital culture and player communities
Passion for games across PC, mobile, and/or console
For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!
Our Perks:
Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our benefits pages for more information. At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we’re looking forward to your application. It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law. Please note that job duties may evolve based on business needs and additional responsibilities may be assigned as necessary to maintain operational efficiency and security.
