Demand Generation Marketing Manager

Userpilot is an innovative, fast-growing B2B SaaS platform dedicated to revolutionizing product engagement, user onboarding, and product-led growth. With a global presence, we empower businesses to deliver exceptional user experiences and optimize digital product interactions across multiple channels. We’re searching for a strategic and results-driven Demand Generation Marketing Manager to design, implement, and oversee high-impact campaigns targeting mid-market and enterprise accounts. The Role

As a Demand Generation Marketing Manager, you will own the strategy, execution, and optimization of sophisticated demand generation and ABM campaigns. You will work cross-functionally to align marketing initiatives closely with sales objectives, ensuring measurable impact and ROI. Key Responsibilities

• Develop and execute highly strategic demand generation plans, specifically tailored for mid-market and enterprise B2B SaaS. - Plan, launch, and optimize Account-Based Marketing (ABM) initiatives (1:1 and 1:few campaigns) that effectively engage and convert target accounts. - Lead cross-functional collaboration with Sales, Marketing Operations, Revenue Operations, and Content teams to deliver integrated, impactful campaigns. - Continuously analyze campaign performance, utilizing analytical skills to draw actionable insights, optimize activities, and clearly communicate results tied to ROI. - Think creatively and strategically, devising unique campaign concepts that cut through the noise and resonate with the target audience and accounts. - Oversee and optimize investments across major paid channels (LinkedIn, Google Ads, Reddit ads etc.) to maximize lead quality and volume. - Regularly report to leadership on campaign performance, pipeline contribution, and achieved business outcomes. Requirements