Craving a challenging and rewarding career in a place you actually love? Perfect. Demetres was founded in 1989, and we’re the premier destination for desserts in Toronto. With our 12 restaurant locations, 5 ice cream boutiques, a growing retail CPG presence, we are innovators in our field. For decades we have set the very definition of dessert experience. Our greatest years are yet to come, and we're looking for the best people to take us there. Key Responsibilities:
Brand Strategy & Campaign Leadership
Develop and own the annual marketing strategy across all three lines of businesses: Demetres restaurants, Scooped by Demetres, and CPG grocery ice cream
Lead seasonal and campaign-level creative briefs, from concept through execution, with a sharp eye for on-brand storytelling
Maintain and evolve distinct brand identities for Demetres and Scooped
Identify and execute earned media opportunities including press pitches, partnership activations and collaborations
Social Media & Content
Oversee the content calendar across Instagram, TikTok, and emerging platforms for both brands
Direct and collaborate with internal and external marketing resources on photo, video, and copy production
Build and manage an influencer and UGC program by identifying the right partners, briefing visits, and leveraging content across channels
Digital Marketing & SEO
Own local SEO strategy across Google Business Profiles for all Demetres and Scooped locations
Drive website content strategy including landing pages, FAQs, and seasonal campaign pages
Oversee digital ad campaigns (Meta, TikTok, Google) and paid influencer placements, setting KPIs, managing budgets, and reporting on performance
Identify SEO and AEO whitespace opportunities and develop content to capture high-intent local search traffic
Stakeholder Management
Collaborate cross-functionally with operations and R&D to keep marketing aligned with business priorities
Work with our in-store management team to drive local store marketing
Manage external vendors including photographers, designers, and agencies
Report on marketing performance to leadership with clear metrics and strategic recommendations
Required Skills and Qualifications:
4–7 years of marketing experience, with at least 2 years in a leadership or strategy role
Strong creative instincts balanced with an analytical approach to campaign performance
Experience with graphic design, an eye for visual identity
Experience with social media strategy and content production for Instagram and TikTok
Familiarity with local SEO, Google Business Profile management, and digital advertising platforms (Meta Ads, Google Ads)
Experience managing or mentoring junior team members
Access to reliable transportation to visit our restaurant locations and attend off-site events
Flexibility to occasionally work weekends and evenings depending on natural business needs
Here’s what you get from us:
Competitive salary and benefits
Working in a collaborative, creative environment
Working for a brand that delivers happiness (people gush when you tell them where you work)
A healthy and flexible work life balance, with a supportive management team
A growing, exciting, ever-changing company
Did we mention the unlimited ice cream? This is in our state of the art Vaughan office, R&D, and production facility located on Strada Drive near Highway 7 & Pine Valley (close to Hwy 400 & Hwy 407). To Apply: Please submit your resume, a cover letter telling us what you'd bring to the role and the brands, and any portfolio samples or campaign work you're proud of. Fit is everything to us as know the right person will make a world of difference. Thank you! Please note, while we appreciate all candidates, only those chosen for an interview will be contacted.
