Influencer Manager

Job Location Moscow Job Description Найм в ООО «Проктер Энд Гэмбл Дистрибьюторская Компания» We are looking for a new member in our team of experienced Brand Management professionals! Working in Brand Management at Procter & Gamble means being more than just a marketer, it means being a total business owner. We are seeking individuals enthusiastic about driving constructive disruption through empowered, agile, and accountable leadership. We are seeking an experienced and dynamic Influencer Marketing Manager to join our team. This pivotal role will be responsible for leading our influencer strategy across all P&G categories, driving impactful campaigns from concept to execution. Responsibilities Strategy & Solutions: Develop and implement cutting-edge influencer marketing strategies and solutions for all P&G brands in Russia, leveraging global best practices and local insights. End-to-End Management: Oversee the entire influencer marketing process, including planning, execution, and post-campaign analysis. Agency & Partner Management: Manage relationships with influencer marketing agencies, ensuring high-quality selection processes, effective negotiations (in collaboration with purchasing), and adherence to contract and payment terms. Cross-Functional Collaboration: Act as a central hub, tying together category teams (for consumer research and briefing), agencies, purchasing, and global teams to ensure seamless campaign delivery. Performance & Analytics: Define, monitor, and analyze key performance indicators (KPIs) for influencer campaigns, providing actionable insights and optimization recommendations. Innovation & Best Practices: Stay abreast of the latest influencer trends, tools, and platforms, incorporating learnings from other P&G markets and competitors to foster continuous improvement. Governance & Compliance: Establish and enforce clear guidelines, processes, and standards for all influencer activities, ensuring full compliance with P&G policies, local regulations, and ethical marketing practices. Compensation & Benefits Monthly salary starting from 240 000 RUB gross monthly Annual bonus Unique flexible benefit program Flex4Me for your wellbeing – 10 000 RUB gross monthly Monetary incentives for long-/short-term achievements Medical, travel, and life insurance Sick and parental leaves paid up to the full salary Hybrid schedule and flexible working hours Access to P&G's global comprehensive training portfolio Relocation support in case of relocation >50 km from the place of permanent residence Access to the corporate provider of discounts and many more Job Qualifications The job requires you to be based in Moscow (or you should be ready to move to Moscow with the company's support) Any higher education degree Proven experience (2-4 years) in influencer marketing, preferably within a growing eCommerce-first company or a leading agency in Russia Deep understanding of the Russian influencer landscape, platforms, analytical tools, and consumer behavior Strong analytical skills and ability to gain actionable insights from data Excellent communication and negotiation skills Demonstrated ability to manage multiple stakeholders and complex projects Fluent English (Upper-Intermediate/B2 or higher level) Readiness for a full-time work schedule (40 hours per week) NB: A technical interview will be part of the selection process to assess your hard skills. Just so you know All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, age, marital status, citizenship, HIV/AIDS status or any other legally protected factor No immigration sponsorship is available for this position P&G is a leading global consumer goods company whose winning brands are built around the model of innovation. Whatever your passion is, we want to ignite your potential to become your very best self. We hold true to our purpose, values and principles as we seek to make a difference in the world around us. You will engage in meaningful work that will touch the lives of others and have a real impact. Everything at P&G starts with understanding - understanding our consumers and our employees as we innovate to improve lives now and for generations to come. Job Schedule Full time Job Number R000151951 Job Segmentation Experienced Professionals P&G was founded over 180 years ago as a simple soap and candle company. Today, we're the world's largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We've spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.