Senior Director - Marketing and C&C Data, Tech and Capabilities

You will be leading the Marketing and Consumer & Commercial Data (C&C) team in developing and implementing innovative data-driven strategies to enhance marketing efforts and drive business growth. Collaborate with cross-functional teams to identify consumer behavior and trends, using this knowledge to inform marketing strategies. Stay updated on the latest data and technology trends in the beverage industry to drive innovation within the company. Develop and implement data and technology capabilities to improve marketing efforts and enhance the overall customer experience. Foster relationships with key stakeholders, both internal and external, to ensure alignment and support for marketing initiatives. - Monitor and analyze market trends and competitor activities to identify opportunities and threats, adjusting marketing strategies accordingly. - Lead the development and execution of data-driven marketing campaigns and initiatives aligned with company goals. - Manage the budget for the Marketing and C&C team efficiently, ensuring results are delivered within budgetary constraints. - Mentor and manage a team of marketing professionals, providing guidance and support for their professional growth. - Represent the company at industry events and conferences, staying informed about the latest trends and best practices in data-driven marketing. - Encourage a culture of innovation and continuous improvement within the Marketing and C&C team to drive business growth. You will be leading the Marketing and Consumer & Commercial Data (C&C) team in developing and implementing innovative data-driven strategies to enhance marketing efforts and drive business growth. Collaborate with cross-functional teams to identify consumer behavior and trends, using this knowledge to inform marketing strategies. Stay updated on the latest data and technology trends in the beverage industry to drive innovation within the company. Develop and implement data and technology capabilities to improve marketing efforts and enhance the overall customer experience. Foster relationships with key stakeholders, both internal and external, to ensure alignment and support for marketing initiatives. - Monitor and analyze market trends and competitor activities to identify opportunities and threats, adjusting marketing strategies accordingly. - Lead the development and execution of data-driven marketing campaigns and initiatives aligned with company goals. - Manage the budget for the Marketing and C&C team efficiently, ensuring results are delivered within budgetary constraints. - Mentor and manage a team of marketing professionals, providing guidance and support for their professional growth. - Represent the company at industry events and conferences, staying informed about the latest trends and best practices in data-driven marketing. - Encourage a culture of innovation and continuous improvement within the Marketing and C&C team to drive business growth.