Senior Director, Copy

BODi is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism – a playbook Beachbody used to abide by. But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change. BODi is a proactive wellness company delivering nutrition, supplements and proven fitness programs that help people take control of their health inside and out. With nearly three decades of experience, BODi, formerly Beachbody, has evolved from a leader in home fitness into a comprehensive health and fitness ecosystem designed to help people achieve their goals and lead healthier, more fulfilling lives. Anchored by science-backed nutrition solutions like Shakeology and supported by its portfolio of proven fitness and habit-building programs, including P90X and INSANITY, BODi is creating a more accessible and effective path to long-term health. Since its inception, BODi has supported more than 30 million customers in achieving lasting results. The company continues to innovate across nutrition and digital fitness to deliver simple, proven solutions for modern lifestyles. We're looking for a highly experienced Senior Director of Copywriting who has strong expertise in direct-to-consumer copywriting for sales conversion, email, landing pages, performance marketing assets, etc. Powerful command of sales copywriting is your super power. This role will own copy across our full brand portfolio and key channels, raising the creative standard while capturing attention, educating while persuading, creating urgency, and building a strong relationship with the customer. You will help shape verbal identity across the BODi health and fitness ecosystem including Shakeology, P90X, INSANITY, over 140 fitness programs plus emerging nutritional supplements, while also managing a small team of writers and contributors. What You'll Do Lead Copy Across the Portfolio Lead copy development across the full BODi portfolio and all major consumer touchpoints, with responsibility for both creative quality and conversion performance. Drive copy development across email, CRM, paid media, landing pages, product launch campaigns, PDPs, web, packaging, video, blog/editorial, and additional brand and marketing needs. Elevate the standard of writing across the organization so the work is sharper, more persuasive, more emotionally resonant, and more effective at driving action. Bring powerful direct-to-consumer instincts to every channel, making sure the work does not just communicate, but sells. Support Verbal Identity Development Partner with senior creative leadership to help define, refine, and steward the verbal identity of BODi and its sub-brands. Help build verbal systems and guidelines for Shakeology, P90X, INSANITY, emerging supplements, and the broader BODi ecosystem. Ensure each brand has a clear, distinctive voice while maintaining consistency across the portfolio. Develop messaging that captures attention, educates while persuading, builds trust with the customer, and supports conversion. Drive Copy That Converts Be an expert in direct-to-consumer sales copywriting, with strong experience writing copy that converts across email, landing pages, performance marketing assets, and key digital touchpoints. Bring strong selling instinct to the work, with a solid understanding of how to write copy that persuades, creates desire, and moves people to act. Write sharp, effective hooks that stop attention immediately and pull the customer into the message. Know how to identify the emotional pressure point fast and turn it into copy that sells. Push the work toward stronger persuasion, clearer value communication, greater urgency, and better conversion performance. Balance brand-building with business goals, while keeping a clear focus on copy that performs. Work quickly and effectively in a fast-paced environment without sacrificing clarity, quality, or impact. Lead Content and Editorial Lead the content arm of the creative department, including blog and editorial copy, in close partnership with growth, tech, and SEO teams. Ensure content is strategically aligned to brand and business goals, not operating as a disconnected stream. Bring more consistency, rigor, and creative leadership to how content is developed, written, and produced. Ensure content supports the broader customer journey and contributes to engagement, education, and conversion. Manage and Develop Manage a small team of writers and contributors across full-time and contract support. Operate as a player-coach who can lead the function while staying close enough to the work to write, concept, edit, and shape key deliverables personally. Coach writers toward stronger conceptual thinking, sharper execution, better hooks, and stronger conversion instincts. Partner closely with growth/performance marketing, lifecycle/CRM, brand marketing, creative, legal/regulatory, executive leadership, merchandising, and media. Help build a copy function that moves fast, thinks strategically, and consistently produces high-performing work. What We're Looking For Strong expertise in direct-to-consumer sales copywriting. You know how to write hooks, sharpen offers, build urgency, communicate value clearly, and create copy that drives people to act. Bachelor's degree in related field or equivalent experience preferred. 10+ years overall experience with 5–7+ years of copy leadership experience across brand and performance marketing, ideally in a DTC environment. Proven experience writing and directing high-converting copy across email, landing pages, performance marketing assets, product campaigns, and other key sales-driving channels. Experience developing voice and tone systems, messaging frameworks, and verbal guidelines across a portfolio or multi-brand environment. A player-coach mindset. You can lead the function, but you are also willing to jump in and write, edit, concept, and shape high-priority work yourself. Experience managing writers, freelancers, and cross-functional content contributors. Strong creative judgment and a very high bar for clarity, persuasion, speed, and craft. Ability to work cross-functionally and bring sharp thinking to brand, business, legal, and executive stakeholders. Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, citizenship status, religion, creed, age, physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law. We want you to feel safe to be the Whole You – your authentic self – without concern of discrimination, retaliation, or bias. We are committed to fighting for equality, growing our diversity, and holding ourselves accountable for inclusion. Just as our employees, coaches, and partners commit to wellness and helping others, we are committed to creating a culture and community of holistic acceptance and belonging. To all recruitment agencies: Beachbody does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Beachbody employees, or any other company location. Beachbody is not responsible for any fees related to unsolicited resumes. The applicable base salary range for each role varies based on several factors, including, but not limited to geographic location and job-related education, training, knowledge, and experience. This range may be modified in the future. The pay range for this position is: $168,900.00 - $200,000.00 In addition to your base pay, The Beachbody Company offers a top-notch total rewards package, including a comprehensive benefits suite, an annual bonus opportunity, an employee stock purchase plan, a 401k plan with company match, 12-week Maternity/Paternity Leave paid at 100%, employee perks & discounts, training & career development, and generous PTO. All benefits are subject to eligibility requirements and may vary depending on location and job level. Further information about benefits can be found here Click Link Here. The estimated deadline for accepting applications: 05/18/2026 Applicants should apply at Beachbody's internal and external career sites. Headquartered in Southern California, BODi is a leading digital fitness, nutrition, and mindset subscription company with over two decades of creating innovative content and nutritional supplements designed to support and enrich strong Health Esteem. The Beachbody Company, Inc. is the parent company of BODi. For more information, please visit TheBeachbodyCompany.com. E-Verify Participation