Sr. Product Marketing Manager

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

• Partner with Product to shape go-to-market strategy and lead full-cycle launches for new features and products—especially those infused with AI
• Develop differentiated positioning and messaging that resonates across personas, use cases, and verticals
• Own the creation of enablement materials for Sales and Customer Success—pitch decks, one-pagers, objection handlers, battlecards, and more
• Collaborate with Demand Generation and Growth Marketing teams to inform and support campaign strategy through product and customer insights
• Act as the voice of the customer by analyzing Gong calls, win/loss interviews, support tickets, and user research to inform messaging and strategy
• Monitor competitive landscape and emerging market trends to maintain a strong POV and deliver actionable market intelligence
• Refine and socialize personas, use cases, and customer journeys to ensure our messaging aligns with real-world needs
• Contribute to internal alignment by equipping teams with tools and training to understand, position, and deliver value from our product suite
• Leverage AI tools to experiment, streamline processes, and accelerate go-to-market execution
• Lead UpKeep’s competitive intelligence program and collaborate with GTM teams to sharpen positioning and win more deals

EXPERIENCE

• Bachelor's degree
• 4+ years of experience in product marketing in B2B SaaS
• Proven experience launching products or features and connecting those efforts to measurable business outcomes (pipeline, win rate, ACV)
• Strong writing, storytelling, and asset creation skills—you know how to bring positioning to life quickly
• Demonstrated ability to collaborate cross-functionally and drive alignment between teams
• Comfort with ambiguity, pace, and experimenting with new tools and processes
• Enthusiasm for AI—whether you’re fluent or learning, you embrace it as a lever for speed, clarity, and innovation
• Experience in product-led growth (PLG) environments is a plus

DESIRED BEHAVIORS

• Receptive to change – flexible, curious, and eager to test and learn
• Initiates action – takes ownership, drives toward results, and follows through
• Manages workload – prioritizes well, solves problems, and makes timely decisions
• Technically proficient – comfortable working with complex products and technical teams
• Lifelong learner – seeks feedback, grows from it, and stays current on tools and trends
• Communicates ideas – clearly articulates thinking and listens with intent
• Works collaboratively – builds strong relationships and fosters a positive team environment
• Acts with integrity – trustworthy, accountable, and aligned with UpKeep values
• Embraces innovation – open to experimentation and new ways of working, especially with AI
• Acts as a good citizen of UpKeep

DESIRED BEHAVIORS

When applying, we encourage you to include a brief note with your application addressing one of the following prompts. This helps us get to know you beyond your resume and better understand your approach to product marketing:

• Share a product or feature you’ve launched—how did you measure its success and what impact did it have? - Highlight a way you’ve successfully used AI or automation in your work to move faster or more efficiently. ### COMPENSATION

This role will receive a competitive base salary + annual bonus + benefits + equity. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below. The pay range for this role is $130,000 - $160,000 USD per year. Company History & Product:

UpKeep started in a garage, where our founder Ryan taught himself to code and built the first mobile-first maintenance app. The idea was simple but powerful: put modern software in the hands of frontline technicians—and transform how maintenance gets done. Today, UpKeep is the leading cloud-native Asset Operations Management platform, serving over 4,000 businesses worldwide across manufacturing, utilities, healthcare, and beyond. Our Industrial IoT and AI-first software helps maintenance and facilities teams streamline work, predict failures, and act faster—with real-time insights and automation at their fingertips. We’re building for the deskless workforce—the essential workers who keep our physical world running—and arming them with the tools they deserve. In a world re-shoring manufacturing, accelerating automation, and embracing AI at scale, we’re riding the next macro wave—and leading the transformation of legacy maintenance into intelligent operations. Backed by $50 million from Insight Partners, Emergence Capital, Mucker, and Y Combinator,we're not just building software. We're defining a new category for the built world. Learn More!

www.upkeep.com

www.upkeep.com/careers

At UpKeep, we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our products, and our community to flourish. UpKeep is honored to be an equal opportunity workplace.