Senior Manager, Growth Marketing, Global Futures

• Design and deploy agent-based workflows that can: analyze campaign performance (paid + SEO + Creative), generate insights and hypotheses, recommend and execute optimizations

• Create systems that continuously learn and improve from performance data

• Develop multi-step autonomous workflows (e.g., detect → diagnose → recommend → act)

• Build pipelines that automatically: Surface performance anomalies (CPA spikes, CTR drops, keyword decay), Identify growth opportunities (new keyword clusters, audience expansion)

• Automate reporting and insight generation across: Google Ads, Meta, SEO platforms

• Replace static dashboards with dynamic, queryable AI-driven insights

• Redesign core growth workflows to be: Faster (hours → minutes), less manual (reduce analyst dependency)

• Build tools that enable: Rapid campaign iteration, faster testing cycles (creative, keyword, landing pages)

• Eliminate bottlenecks in execution and analysis

• Connect data sources (ad platforms, analytics, CRM, SEO tools)

• Work with engineering to: Build scalable data pipelines, enable real-time or near-real-time decisioning

• Implement LLM-based systems for: Insight generation, natural language querying of performance data

• Partner with Growth, Product, and Marketing leadership to: Identify highest-leverage automation opportunities, prioritize use cases with measurable ROI

• Define success metrics (incremental lift, efficiency gains, cycle time reduction)

• Serve as the internal evangelist for AI and automation, fostering a culture of experimentation, technical curiosity, and operational excellence. Educate and enable marketing partners on AI best practices, tools, and testing frameworks. - Collaborate with Data Science, MarTech, and Analytics teams to align AI integrations with the broader analytics infrastructure and ensure data integrity across platforms. ## Who you are

We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory. ## Minimum qualifications:

• 10+ years of experience in Performance Marketing, Marketing Operations, or CRO, ideally in B2B SaaS or fintech. Demonstrated success building or leading AI enablement programs within marketing organizations. - Deep understanding of marketing infrastructure, tracking, and data pipelines, with proven ability to translate emerging technologies into measurable operational or revenue outcomes. - Strong leadership, stakeholder management, and program governance skills, with the ability to influence cross-functional teams and drive adoption without direct authority. - Hands-on experience with AI and automation platforms (e.g., ChatGPT, Firefly, Runway, Midjourney, Mutiny, Dynamic Yield, Jasper, Descript, Synthesia, Adobe Sensei) and familiarity with CRM and marketing automation systems (Salesforce, Marketo, HubSpot). - Bachelor's or Master's degree in Marketing Analytics, Computer Science, Statistics, Engineering, or Business Analytics. ## Preferred qualifications:

• Experience managing global evaluation and rollout of martech or AI systems across multiple regions and teams. - Familiarity with data privacy, security, and AI governance frameworks (e.g., GDPR, CCPA), including responsible AI use and compliance considerations. - Advanced understanding of creative automation, dynamic content testing, and prompt engineering or agentic AI workflows. - Ability to synthesize technical, operational, and strategic perspectives into clear direction, and comfort operating in fast-moving, ambiguous, high-growth environments. Experience successfully proposing new solutions across a landscape of diverse decision makers with determination. ## Applicant Safety Policy: Fraud and Third-Party Recruiters

*To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @*airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.