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Own Flexport.com as Flexport’s highest-leverage growth channel to define the product vision, roadmap, and KPIs for the marketing website. - Drive SEO and AEO strategy, information architecture, and content performance to increase organic traffic and domain authority. - Lead conversion rate optimization across landing pages, product pages, and CTAs through structured experimentation (A/B tests, multivariate tests, holdout groups). - Partner with Design, Product, and Engineering to ship high-impact web experiences that reduce friction and move visitors toward signup and qualification. ### Self-Serve Flow & Product-Led Growth
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Own the end-to-end self-serve funnel from first visit through signup, onboarding, activation, and handoff to Sales. - Define and instrument key growth metrics (visitor-to-signup, signup-to-activation, activation-to-MQL, MQL-to-SQL) and build dashboards that make funnel health visible across the organization. - Identify and activate product-led growth levers: trial flows, in-platform conversion moments, guided onboarding, and expansion signals. - Develop experimentation frameworks to test and scale PLG motions, balancing self-serve efficiency with enterprise sales readiness. ### Marketing and Product Bridge
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Serve as the primary product partner between the Marketing team translating campaign objectives into product requirements and vice versa. - Collaborate with Marketing and Sales Ops on lead scoring models, nurture logic, and segmentation strategies to ensure product signals feed into accurate lead qualification. - Align product releases and platform capabilities with go-to-market motions so that new features translate into pipeline. - Work with Sales to define what constitutes a high-quality lead and build product experiences that deliver them consistently. ### AI & Growth Innovation
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Leverage AI tools and workflows to accelerate experimentation, personalization, audience targeting, and performance analysis. - Use AI to rapidly prototype and launch landing pages, microsites, interactive tools, and campaign automations without waiting on engineering resources. - Stay on the cutting edge of how AI is reshaping B2B growth and bring that thinking into the product roadmap. ### Analytics & Experimentation
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Build and maintain growth dashboards that track traffic, funnel conversion, channel attribution, campaign ROI, and lead quality. - Own the marketing experimentation program and define hypothesis backlogs, prioritize tests by expected impact, run experiments with statistical rigor, and scale winners. - Use data to inform investment decisions and communicate growth product impact to executive leadership. - Partner with Data Engineering to ensure event instrumentation, attribution models, and reporting infrastructure meet the team’s needs. ## What We're Looking For
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Product management experience, with significant depth in growth, conversion, or product-led growth at a high-growth B2B technology company. - Strong preference for former tech founders or early-stage operators who have owned the full end-to-end go-to-market for a B2B product from building the website to closing the first customers. - Proven track record of driving measurable improvements in web traffic, signup conversion, activation rates, or pipeline generation. You think in funnels, cohorts, and experiments, not just features. - Deep understanding of enterprise B2B buying motions - complex, long sales cycles, buying committees, and what it takes to generate leads that Sales actually wants to work. Experience in logistics, supply chain, or enterprise SaaS is a strong plus. - A power user of AI in your product workflow; you actively use tools like Claude Code, Codex, OpenClaw, or similar to accelerate prototyping, analysis, and experimentation. Bonus if you’ve used vibe coding or low-code AI tools to build landing pages, internal tools, or automations yourself. - Fluent in web analytics, attribution modeling, and experimentation tooling (e.g. Google Analytics, Amplitude, Optimizely, LaunchDarkly). Comfortable writing SQL and building dashboards. - Experience with marketing automation and CRM systems (Salesforce, HubSpot, Marketo) and a working understanding of how product signals feed lead scoring and sales workflows. - Strong product craft — you write clear PRDs, define sharp success metrics, and ship iteratively. You know how to scope ruthlessly and say no to the right things. - Excellent cross-functional communication. You can present strategy and results to the CEO, align Engineering on technical trade-offs, and partner back with your marketing team. - A bias toward action and experimentation - you ship fast, learn fast, and iterate. You’re energized by ambiguity and thrive when you can move from zero to one. The range displayed on each job posting reflects the minimum and maximum target for new hire base salary for the position in the posting's respective region. Our salary ranges are determined by role, level, and location. Within the range displayed, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education and / or training. Base salary is just one part of our total rewards package at Flexport, which also includes bonus, equity, and comprehensive benefit offerings such as medical, dental, and flexible time off.
