Welcome to the future of cloud networking and security!
Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud. It is led by networking and security pioneer Shlomo Kramer (Check Point, Imperva) and early investor (Palo Alto Networks, Exabeam, Trusteer and more). Cato’s unique technology inspired a brand-new product category, later named “SASE” by Gartner and a market expected to reach $28.5 billion by 2028. This is your opportunity to get on the rocket ship and join a company that is building a cutting-edge enterprise network and secure cloud platform, and is on a fast track to becoming the worldwide market leader – don’t miss it! The Demand Generation Manager – EMEA will play a key role in driving pipeline and revenue growth across the EMEA region through regional demand generation programs and targeted account-based marketing initiatives. This role is the regional owner of demand generation in EMEA and serves as the primary digital demand generation focal point for the EMEA sales organisation. This role owns end-to-end execution of EMEA demand programs, while acting as a strategic partner to regional sales and marketing teams. EMEA Demand Generation Ownership
Own end-to-end demand generation strategy and execution for the EMEA region
Act as the focal point for all EMEA digital demand generation activities for the sales teams in the region
Translate regional sales goals into demand generation plans
Ensure alignment between global demand generation strategy and EMEA execution
Identify growth opportunities, channels, and programs to scale regional impact
Digital Campaign Creation & Execution
Create and execute EMEA-focused digital demand programs, including:
Webinars (planning, content creation, promotion, execution, and follow-up)
Content syndication campaigns via 3rd party vendors
Email marketing and nurture campaigns
Digital lead generation campaigns (with our PPC department)
Own campaign setup, execution, testing, optimization, and performance tracking
Ensure campaigns are localised and aligned to EMEA buyer needs
EMEA Sales Alignment Lead
Serve as the trusted digital demand generation partner for EMEA sales and regional marketing teams
Align demand generation programs with regional sales priorities and motions
Support priority accounts, segments, and territories with targeted campaigns
Provide clear visibility into campaign performance and pipeline contribution
1:1 Account-Based Marketing (ABM)
Own the planning and execution of 1:1 ABM campaigns for strategic EMEA accounts
Partner closely with EMEA sales teams to identify target accounts and buying groups
Create tailored messaging, content, and digital plays to support account progression
Measure ABM performance based on engagement, pipeline impact, and revenue influence
Cross-Functional Collaboration
Collaborate closely with internal teams: Sales, Marketing,Content, Localisation, and Marketing Operations
Work with global teams to adapt campaigns and assets for EMEA execution
Handle vendor contracts & Manage relationships with third-party vendors and agencies supporting webinars, content syndication, digital campaigns and ABM initiatives
Own and manage the EMEA demand generation budget, including planning, forecasting, and spend optimisation
Required Qualifications
4+ years of experience in B2B demand generation, digital marketing, or growth marketing
Proven hands-on experience building and executing digital demand generation programs
Demonstrated past experience working with and supporting the EMEA region
Prior ownership of regional demand generation programs
Experience managing vendors and agencies
Experience in creating and running webinars, content syndication, and email marketing campaigns
Familiarity with marketing automation platforms, CRM systems, and reporting dashboards
Proven experience utilising AI tools, automation platforms, and workflow optimisation frameworks to enhance campaign execution, personalisation at scale, and operational efficiency
Strong understanding of marketing funnels, lead lifecycle, and pipeline impact
Experience working closely with sales teams in a regional or field-aligned model
Data-driven mindset with experience analysing and optimising campaign performance
Strong project management and stakeholder management skills
Nice to Have Qualifications
Experience running 1:1 ABM campaigns
Background in cybersecurity, networking, SaaS, or enterprise technology
