As a Content Strategy and Activation Senior Manager at Accenture, you will play a crucial role in developing and executing content strategy and activation plans for clients. Your responsibilities will include defining overall content strategy, conducting research on consumer personas and market trends, managing a team of creative professionals, creating content marketing strategies, optimizing SEO efforts, and measuring the effectiveness of content marketing programs. **Key Responsibilities:**
Define the overall content strategy and activation agenda for clients in collaboration with project stakeholders. - Conduct research on consumer personas and market trends to develop and lead content marketing strategies. - Manage a team of brand strategists, content strategists, and creative professionals for successful strategy implementation. - Create content marketing plans for distribution across various channels and devices, including owned and paid media. - Design and execute processes for Dynamic Creative Optimization (DCO) and landing page optimizations to enhance organic search traffic. - Measure and report on the effectiveness of content marketing programs. - Implement and optimize SEO strategies, both on-page and off-page. - Manage projects, timelines, budgets, and resources for successful content initiatives. - Build relationships with key client decision-makers and provide strategic advice on brand and creative strategy. - Drive business development efforts and thought leadership in content strategy and digital marketing. - Stay updated on content management systems such as AEM and Sitecore. **Qualifications Required:**
Proficiency in Content Strategy, Data Driven Marketing, and Omni-Channel Marketing Activation. - Strong understanding of Marketing, Digital Marketing, and branding fundamentals. - Ability to devise customer personas, map them to user journeys, and use content strategy frameworks like Hero-Hub-Hygiene. - Knowledge of Influencer Marketing, Native Content Marketing, and UGC Strategy. - Experience with Social Listening tools, digital metrics, and content trends across social platforms. - Familiarity with SEO, keyword research, CMS platforms, and E2E content supply chain. - Strong storytelling, leadership skills, and adaptability to new digital technologies. - Minimum 12 years of experience with an MBA from a tier 1 institute and a bachelor's degree in marketing, journalism, communications, or a related field. *About Accenture:*
Accenture is a global professional services company focused on helping businesses and organizations transform digitally, optimize operations, and enhance revenue growth. With a talent- and innovation-led approach, Accenture serves clients in over 120 countries and is a leader in technology, cloud, data, and AI solutions. The company values diversity and equal employment opportunities, fostering innovation, competitiveness, and creativity to better serve clients and communities. For more information, visit Accenture's website. Accenture is committed to equal employment opportunities and believes in a discrimination-free workplace. Employment decisions are made without regard to age, race, religion, gender, disability status, military/veteran status, sexual orientation, and other protected characteristics. The company values diversity as a driver of innovation, competitiveness, and creativity, enabling shared success and creating lasting relationships with clients and communities. As a Content Strategy and Activation Senior Manager at Accenture, you will play a crucial role in developing and executing content strategy and activation plans for clients. Your responsibilities will include defining overall content strategy, conducting research on consumer personas and market trends, managing a team of creative professionals, creating content marketing strategies, optimizing SEO efforts, and measuring the effectiveness of content marketing programs. **Key Responsibilities:**
Define the overall content strategy and activation agenda for clients in collaboration with project stakeholders. - Conduct research on consumer personas and market trends to develop and lead content marketing strategies. - Manage a team of brand strategists, content strategists, and creative professionals for successful strategy implementation. - Create content marketing plans for distribution across various channels and devices, including owned and paid media. - Design and execute processes for Dynamic Creative Optimization (DCO) and landing page optimizations to enhance organic search traffic. - Measure and report on the effectiveness of content marketing programs. - Implement and optimize SEO strategies, both on-page and off-page. - Manage projects, timelines, budgets, and resources for successful content initiatives. - Build relationships with key client decision-makers and provide strategic advice on brand and creative strategy. - Drive business development efforts a
