Serve as the primary driver of our law firm engagement strategy
Develop and manage a rolling 12-month roadmap of law firm meetings and other engagements for Compliance and Litigation Sub-Practice leaders
Arrange meetings for Compliance and Litigation practice leaders and drive meeting preparation (provision of background information, discussion topics, strategic talking points and updated and tailored marketing materials) and follow up (incl. leveraging our CRM system), ensuring seamless execution and greatest impact
Consistently collect, analyze, and circulate intelligence on key law firms, their leading litigators, their strategic priorities, as well as the marketing activities of our key competitors in litigation communications
- Additional Stakeholder Relationship Management
Extend law firm engagement model to general counsel, boards of directors and litigation funders
Develop and drive targeted outreach strategies for each stakeholder group, incl. systematic tracking of all stakeholder interactions and opportunities
- Thought Leadership & Market Positioning
Identify trending topics and emerging issues in the legal marketplace for positioning and thought leadership opportunities
In collaboration with Marketing, develop and execute thought leadership initiatives and events (e.g. including but not limited to hosted dinners, salons and panels) that positions our firm as the go-to, sophisticated advisor in litigation communications
- Conference & Events Management
Strategize and coordinate presence at legal conferences and industry events, incl. high-value speaking opportunities and panel placements
Manage conference logistics, preparation materials, and follow-up activities
Develop post-conference engagement strategies to capitalize on connections made
- Materials & Knowledge Management
Oversee the Compliance and Litigation materials subcommittee
Ensure all pitch materials, case studies, and marketing collateral remain current and compelling
Help lead the preparation and submission process for annual Chambers litigation rankings and other awards
Maintain a centralized repository of practice capabilities, credentials, and competitive intelligence
Develop and refine standard briefing templates and preparation materials
Practice Operations Support
Track business development metrics and provide regular reporting on pipeline development
Identify process improvements and implement systems that enhance business development efficiency
Maintain a regularly updated referral partner relationship database to track and prioritize outreach and engagement activities
