Are you a customer-obsessed builder with a passion for helping enterprises unlock transformative value from Generative AI? Do you combine deep technical proficiency in GenAI — foundation models, Amazon Bedrock, agentic architectures — with the business acumen to land AI transformation programmes tied to real customer outcomes? Do you thrive at the intersection of technology strategy and commercial execution? Join the EMEA Go-to-Market Specialist Team to lead the GenAI transformation agenda across one of AWS's highest-growth and most strategic domains. The Worldwide Specialist Organization (WWSO) is part of AWS Sales, Marketing, and Global Services (SMGS). We work backwards from our customers' most complex and business-critical problems to build and execute go-to-market plans that turn AWS ideas into multi-billion-dollar businesses. WWSO teams include business development, specialist solutions architecture, and go-to-market. This is a Principal-level GenAI GTM Specialist role responsible for driving enterprise Generative AI adoption across EMEA. Rather than owning a single service, you will own the cross-cutting GenAI transformation narrative — spanning Amazon Bedrock, agentic architectures, foundation model strategy, and emerging GenAI capabilities — and translate it into use-case-led motions that land measurable business outcomes in customers. What We're Looking For
Deep technical proficiency in Generative AI: foundation models, agentic patterns, and the Amazon Bedrock ecosystem. - Demonstrated ability to land AI/ML transformation programmes in enterprise customers translating technology capability into business outcomes by use case. - A blend of technical depth and commercial savvy equally comfortable whiteboarding a Think Big architecture and presenting an AI strategy to a C-suite. - Experience building and executing GTM strategies at scale in a fast-moving technology domain. Track record of operating as a thought leader and trusted advisor to senior customer stakeholders. - Ability to thrive in a high-ambiguity, high-velocity environment and shape direction without waiting for permission
Data-driven approach to prioritization using pipeline data, propensity signals, and market intelligence to focus effort where it matters most
Experience in enterprise technology sales, solutions architecture, or technical business development with a focus on AI/ML or cloud platforms
Strong written and verbal communication able to author SLT-level narratives, field-facing plays, and customer-facing positioning with equal fluency
Key job responsibilities
Own the EMEA GenAI GTM strategy end-to-end driving enterprise adoption of Amazon Bedrock and complementary GenAI services through use case led motion, define the narrative, identify high-impact use-case patterns. - Land AI transformation in enterprises: develop and execute account-level GenAI strategies for priority industries, mapping business priorities to GenAI use cases, building transformation roadmaps, and guiding customers from proof-of-concept to production at scale. - Operate at the CxO/VP and practitioner level: engage senior business leaders on AI strategy and value realisation while simultaneously working with developers, ML engineers, and architects on technical solution design and adoption patterns. - Build and execute scaled GTM programmes : design motions including customer roundtables, GenAI workload assessments, use-case workshops, developer engagement, and regional campaigns that create demand and accelerate adoption. - Thought Leadership : Create packaged deliverables (propensity models, use-case frameworks) and drive enablement that raises the bar across the EMEA field. - Be the voice of EMEA customers to Product: synthesise regional customer requirements, competitive signals, and adoption blockers into actionable feedback that shapes Amazon Bedrock and GenAI service roadmaps. - Influence Marketing: co-develop thought leadership, digital campaigns, and customer success stories that position AWS as the platform of choice for enterprise GenAI transformation. - Drive cross-functional alignment across Specialist, Field, Partner, and Marketing teams to ensure consistent messaging and coordinated execution
