Manage a portfolio of priority tradeshows, ensuring each event supports demand generation goals, regional priorities, and industry needs. - Identify, evaluate, and recommend events based on standardized criteria, expected ROI, audience relevance, and competitive presence. - Partner with Field Marketing, Sales, and Product teams to define goals, messaging, staffing needs, demos, and speaking opportunities. Event Execution & Logistics
Lead end-to-end execution of all assigned tradeshows, including booth design and production, show services, AV, shipping, fabrication, warehousing, and on-site operations. - Own vendor and agency relationships, negotiate contracts, manage estimates/POs, and ensure all deliverables meet brand and quality standards. - Plan and execute on-site experiences such as meetings, executive engagements, customer activities, and ancillary events. - Manage staff scheduling, briefing, on-site training, and run-of-show documentation to ensure operational excellence.
Pre-, During-, and Post-Show Programs
Partner with the Demand Gen team on pre-event goals, digital campaigns, and registration strategy. - Oversee on-site lead capture, attendee flows, giveaway strategy, booth activations, and brand presence. - Ensure timely post-event follow-up, including lead upload, reporting, and performance analysis. Measurement & Reporting
Own event performance tracking, budget management, and reporting—including spend reconciliation, lead quality, and ROI. - Recommend improvements, new opportunities, and ongoing portfolio optimization based on data and insights. ### What You Bring
7+ years of experience managing complex trade shows or large-scale B2B events, preferably in technology or SaaS. - Proven success managing multiple concurrent events and competing deadlines. - Strong project management skills with experience owning budgets, timelines, and cross-functional coordination. - Demonstrated ability to negotiate with and manage external vendors, agencies, show services, and venues. - Experience with booth design, fabrication, shipping logistics, show services, lead capture tools, and event technology platforms. - Analytical mindset with the ability to use data to inform event selection, forecasting, and ROI evaluation. - Comfortable traveling up to 40% (incl. occasional weekends/extended stays). - Bachelor’s degree or equivalent experience. ### Employee Benefits
Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:
Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
Nationwide medical, vision and dental coverage
Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
Expanded mental health support
Paid parental leave policy & fertility benefits
Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
Professional development stipend
Fertility Stipend
Wellness/fitness benefits
Healthy lunches provided daily
Commuter benefits
Additional Information
You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time. Annual Pay Range
At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)
Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable). Estimated Annual Pay Range
