Senior Marketing Manager – Retail & Brand Campaigns

Content Creation: Produce high-quality photo and short-form video content (TikToks/Reels) that showcases the product, focusing on brand aesthetics and authenticity for US social channels;

Strategy Development: Create and execute social media strategies aligned with business goals to grow our online community;

Community Management: Monitor channels, respond to comments and messages, and foster relationships with followers;

Support shopper marketing initiatives across key retail accounts, aligning closely with sales on priorities, launches, and promotions;

Execute retail media strategies across key platforms (e.g., Amazon, Instacart, Walmart Connect, Kroger Precision Marketing), optimizing for both awareness and conversion;

Serve as the primary marketing partner to the retail sales and DTC team, supporting line reviews, new item launches, and account-specific growth plans;

Build and scale influencer and content creator campaigns tied to key moments (launches, promotions, seasonal pushes);

Oversee campaign creative development, ensuring content is tailored to all consumer environments, social media channels, shopper behavior, and platform best practices;

Analyze campaign performance, retail sales data, and shopper insights to inform strategy and improve ROI

Manage external agencies and partners across retail media, influencer, and creative execution;

Drive cross-functional alignment across marketing, sales, and operations to ensure seamless execution. 🧠 What We’re Looking For

6–8+ years of marketing experience, with a strong focus on emerging or high-growth CPG brands;

Proven track record of leading campaigns that drive measurable Brand, DTC and Retail impact (DTC traffic, social mentions, retail velocity);

Deep experience with retail media networks and platforms (e.g., Amazon Ads, Instacart Ads, Walmart Connect, Kroger Precision Marketing);

Strong background in shopper marketing and retail activation strategies;

Experience managing influencer and content creator campaigns with clear business outcomes;

Ability to operate both strategically and tactically in a fast-paced, high-growth environment;

Excellent cross-functional leadership and stakeholder management skills;

Strong analytical capabilities with experience translating data into actionable insights;

Experience in natural, organic, or plant-based food and beverage categories;

Familiarity with both natural and conventional grocery retail channels;

Experience working within a DTC subscription sales environment;

Experience working closely with sales teams managing key retail accounts;

Existing relationships with retail media partners, agencies, or key platforms;

Based on the U.S. East Coast. 🎁 What We Offer

Permanent Contract;

Private health insurance, company pays 100% premium for employee;

25 days of paid time off per year;

A casual, dynamic, ambitious, and fun work environment;

Free nutrition consults;

Steep discount on kencko products;

Be part of a B-Corp team that is shaking-up the nutrition industry for the better. 💬 How to Apply