Digital Advertising Manager

Key Responsibilities:

• Analyzing performance metrics of paid advertising campaigns
• Implementing growth strategies to drive customer acquisition
• Collaborating with the creative team to develop engaging content
• Managing budgets to ensure efficient ad spend
• Overseeing campaign reporting and performance tracking
• Leveraging analytics to optimize results

Qualifications:

• Strong expertise in Paid Advertising, including Google Ads, Facebook Ads, and other digital platforms

• Experience with Performance Analytics, A/B Testing, and ROI-driven decision-making

• Proficiency in Content Strategy, Ad Copywriting, and Creative Asset Development

• Familiarity with SEO, SEM, and programmatic advertising

• Effective communication skills, team collaboration, and stakeholder management capabilities

• Understanding of budget allocation, spend optimization, and financial reporting

• Bachelors degree in Marketing, Business Administration, or a related field

• Experience in the fashion or e-commerce industry is a strong advantage Role Overview: As a Performance Marketing Manager at Glossia Fashion, you will be responsible for managing and optimizing paid advertising campaigns across various digital channels to drive customer acquisition and enhance brand visibility. Your role will involve analyzing performance metrics, implementing growth strategies, collaborating with the creative team to develop engaging content, and managing budgets to ensure efficient ad spend. Additionally, you will oversee campaign reporting and performance tracking, leveraging analytics to optimize results. Key Responsibilities: