Marketing Analyst, CRM/Retention

Job Expectations:

• Analyze performance of CRM campaigns and lifecycle programs to identify drivers of engagement, conversion, and retention.
• Conduct deep dives into customer segments, behavior patterns, and opt-in journeys to uncover opportunities for optimization.
• Translate findings into actionable recommendations and present findings clearly and persuasively through dashboards, visualizations, and presentations.
• Own the customer cohort model, and forecasting retention rates and repeat customer spending as part of the overall annual company budget process.
• Work with product, data, and marketing operations to ensure accurate data pipelines and tagging for campaign tracking.

Knowledge, Skills and Abilities:

• Advanced SQL knowledge.
• Familiarity with ecommerce datasets including Google Analytics.
• Strong communication skills: listening, verbal, and written
• Strong analytical skills and comfort with data, metrics, and dashboards (Excel, Looker, Tableau, or similar)
• Highly proficient with excel and google sheets

Experience Requirements:

• Bachelor’s degree in Analytics, Marketing, Statistics, Economics, or related quantitative field.
• 3+ years of experience in marketing analytics, CRM, or retention in an e-commerce or DTC environment.
• Proficiency in data analysis and visualization tools (e.g., SQL, Tableau, Power BI, or Looker).
• Strong Excel/Google Sheets skills and comfort working with large datasets.
• Understanding of digital marketing and CRM metrics (opt-in rates, CTR, CVR, churn, LTV, CAC, etc.).
• Highly organized, detail-oriented, and proactive in identifying trends or anomalies.
• Knowledge of Python or R for advanced analytics a plus.

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The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations. Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents. Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies. For more information on iHerb benefits, visit us at iHerbBenefits.com.