Posted Mar 17, 2026
**About Us:**Lola Blankets is a fast-growing comfort and lifestyle brand. We believe that the world can be a much cozier place–and we’re on a mission to make that happen! **Position Overview:**Lola Blankets is seeking a Paid Media Director to lead our paid media function across all channels. This is a critical leadership role for someone who has scaled budgets for top consumer brands and is ready to bring that expertise into a high-growth, premium DTC environment. You’ll set the vision for paid media, own 8-figure budgets, and guide how Lola invests in performance and brand-building campaigns. Beyond strategy, you’ll bring proven frameworks, strong industry relationships, and the leadership skills to level up both internal and external channel partners. Key Responsibilities:
Qualifications:
7+ years of paid media experience, ideally at a top DTC, consumer tech, or global agency working with tier-one brands. - Proven ability to manage and scale paid media budgets through rapid channel expansion and aggressive budget growth. - Deep expertise across multiple channels with a strong grasp of both performance and brand media. - Strong financial and analytical skills with the ability to model spend-to-revenue outcomes. - Proven experience facilitating creative collaboration and workflows with paid media
Leadership experience building and managing cross-functional teams and agencies. - A growth mindset with the creativity to test and the rigor to scale. ### Benefits
21 days paid vacation + federal holidays (except parts of Thanksgiving 🙂)
Full health benefits
16 weeks paid birth parent leave / 8 weeks non-birth parent leave
55% off Lola Blankets for friends and family
Opportunities for career growth and expanded creative leadership
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