Paid Media Director

**About Us:**Lola Blankets is a fast-growing comfort and lifestyle brand. We believe that the world can be a much cozier place–and we’re on a mission to make that happen! **Position Overview:**Lola Blankets is seeking a Paid Media Director to lead our paid media function across all channels. This is a critical leadership role for someone who has scaled budgets for top consumer brands and is ready to bring that expertise into a high-growth, premium DTC environment. You’ll set the vision for paid media, own 8-figure budgets, and guide how Lola invests in performance and brand-building campaigns. Beyond strategy, you’ll bring proven frameworks, strong industry relationships, and the leadership skills to level up both internal and external channel partners. Key Responsibilities:

• Lead the full paid media strategy across digital and traditional, including but not limited to: Paid Social, Paid Search, YouTube, Podcasts, Direct Mail, TV, and OOH. - Build and manage channel budgets and forecasts
• Build strategies and relationships that drive both brand growth and performance
• Partner closely with leadership, finance, and creative to align paid media with company-wide growth plans. - Mentor and develop a high-performing team of channel strategists, media planners, buyers, and agencies. - Leverage strong vendor and platform relationships (Meta, Google, measurement vendors, data partners) to unlock new opportunities, betas, and favorable deals. - Stay ahead of industry shifts (privacy, attribution, AI) to future-proof Lola’s paid media investments. - Own and advance our attribution modeling, experimentation, and insights