Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together. Appian is seeking a strategic and technical Senior Email Marketing Manager to lead our global email ecosystem. This role is responsible for the overarching marketing email strategy, ensuring high-standard domain health, and architecting sophisticated nurture programs that align with our global marketing campaign framework. You will define the governance for audience segmentation, send frequency, and list hierarchies to ensure a premium experience for our subscribers. You will be the strategic lead ensuring all email communications drive meaningful engagement and pipeline acceleration. ### Qualifications
Experience developing and implementing global email marketing strategies, including audience targeting, send cadence, and governance. - Strong understanding of list management, suppression rules, exclusion logic, and database fatigue prevention. - Experience managing end-to-end email content calendars aligned to broader marketing and business objectives. - Proven ability to architect and optimize automated nurture programs aligned to the buyer journey and campaign strategy. - Experience partnering with Global Campaign Managers or cross-functional marketing teams to integrate email nurtures into larger campaign initiatives. - Ability to use email performance data to influence campaign themes, audience segmentation, and future optimization. - Strong understanding of email deliverability, domain health, opt-in/opt-out trends, and batch sending protocols. - Knowledge of global data privacy regulations, including GDPR and CCPA. - Experience conducting deliverability and performance audits to identify technical optimization opportunities. - Ability to provide strategic guidance to team members executing point-in-time and nurture email campaigns. - Experience collaborating with Marketing Operations to ensure clean data flow between Marketo and sales enablement tools. Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field. - Experience: 7+ years of related experience in email marketing, with a deep focus on B2B technology. - Technical Expertise: Advanced, hands-on experience with Marketo is a must. - Strategic Mindset: Proven track record of developing global email strategies and managing complex automation workflows. - Analytical Skills: Strong ability to interpret email metrics and translate them into actionable insights for the broader marketing team. - Communication: Excellent written and verbal communication skills, with a focus on stakeholder management and enablement. The base salary for this role is between $100,000–$200,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance. In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans. #LI-MB1
Tools and Resources
Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires. - Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities. - Community: We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company. Benefits
Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to. About Appian
Appian provides process automation technology. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. We’ve been automating processes for 25 years and understand enterprise operations like no one else. For more information, visit appian.com. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.*
