Social Media Marketing Manager

Job Description Job Summary As a Social Media Marketing Manager, you will lead the development and execution of organic and paid social media strategies that grow brand awareness, deepen consumer engagement, build creator and community relationships, and drive measurable ecommerce and retail business results. This role requires a strategic, creative, and highly analytical marketer who understands modern social ecosystems, short-form content trends, creator partnerships, paid social performance, and community-led growth. The ideal candidate is passionate about storytelling, social innovation, and leveraging emerging platforms, content formats, and creator communities to aggressively grow the brand across all major social channels. Core Responsibilities Develop and execute integrated B2C social media strategies aligned with brand identity, audience demographics, product launches, and business objectives. Own organic and paid social campaigns across platforms including Instagram, TikTok, Facebook, YouTube, LinkedIn, Pinterest, and emerging channels. Drive audience growth, engagement, reach, and social commerce performance through data-driven testing and optimization. Define and maintain the brand's social voice across all platforms while creating compelling, culturally relevant content and copy. Partner with internal creative teams and external agencies to develop high-performing social campaigns, creator collaborations, launches, and promotional activations. Lead influencer and creator marketing programs including sourcing, outreach, relationship management, campaign execution, licensing, and performance tracking. Identify and capitalize on emerging social trends, platform changes, creator opportunities, and viral content formats. Collaborate cross-functionally with ecommerce, digital marketing, PR, retail marketing, and product teams to align social campaigns with broader business initiatives. Manage social publishing calendars, community engagement strategies, moderation workflows, and escalation processes. Analyze campaign performance and report on KPIs including engagement, reach, audience growth, attributed revenue, and sentiment. Continuously test and optimize content strategies, creative formats, posting cadence, paid amplification, and audience targeting. Evaluate and implement best-in-class social media tools, AI-assisted content workflows, listening platforms, and creator management solutions. Present strategic recommendations and performance insights to senior leadership on a weekly and monthly basis. Ensure compliance with ISO 9001 and 14001 requirements and support all company safety and operational standards. Perform all other duties as assigned. Education and Experience Requirements 5+ years of social media marketing experience, preferably within lifestyle, consumer electronics, ecommerce, or consumer brands. Proven track record growing brand social channels and delivering measurable business impact through social campaigns. Deep understanding of short-form video, creator ecosystems, UGC strategies, social commerce, and platform trends. Hands-on experience managing paid social campaigns across Meta, TikTok, YouTube, Pinterest, and related advertising platforms. Strong copywriting and storytelling skills with the ability to adapt tone and messaging across multiple audiences and channels. Experience managing influencer and creator partnerships from sourcing through reporting and optimization. Strong analytical skills with experience using social analytics, attribution tools, Google Analytics, and reporting dashboards. Experience collaborating with designers, video editors, agencies, photographers, and cross-functional marketing teams. Strong understanding of brand building, consumer behavior, digital marketing funnels, and ecommerce performance metrics. Working knowledge of creative tools such as Adobe Creative Suite, Canva, or equivalent content production platforms. Ability to manage multiple priorities in a fast-paced environment while maintaining strong attention to detail. Experience presenting strategic insights and recommendations to senior leadership. Bachelor's degree in Marketing, Communications, Journalism, or related field preferred. Success Metrics Audience and community growth Engagement rate and content performance Social-attributed ecommerce revenue and ROAS Creator campaign performance and earned media value Content velocity and trend responsiveness Brand sentiment and community health Cross-functional campaign execution What you're getting into We've got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We all are committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding – for the team, for themselves and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best. You will learn something new or at least look at things differently every day. There are so many smart and creative people around that you'll be motivated to pursue the ideal. Team spirit is infectious. Belkin is an extremely open workplace, where communication is essential. Not every idea will be accepted, but you'll be asked for your point of view. Innovation thrives on multiple and varied levels. At Belkin we challenge conventional wisdom and refuse to accept that something cannot be done. Belkin is an Equal Opportunity and Affirmative Action Employer Disability and Veterans. We maintain a drug-free workplace. All candidates applying for a job in the EMEA region, please review the Applicant Privacy notice HERE Location: El Segundo, California Range for this position: $75,000 - $100,000 Factors such as geographic location, academic credentials, relevant experience, and specific knowledge, skills and abilities will influence the actual salary offered. In addition to a competitive market-based salary, compensation also includes a performance-based bonus, and in addition to a full range of medical, financial, and/or other benefits. Further details can be found here. At Belkin, people come first. Without question, the single greatest contributing factor to our over 40 years of success is our talented and ambitious staff. We've found that by creating an inspirational, supportive and enriching environment, we thrive. Around here, it's not about fancy titles, strong political positioning skills, or a healthy list of names to drop. It's about results. We know what needs to be achieved, and we work together to get the job done. Each of us uses our individual knowledge, creativity and resources to come up with fresh ideas and new concepts we can truly own. With that independence comes a high degree of responsibility and accountability, but we always rise to the occasion. We're loyal to our coworkers, to our brands, and to the company. We lead by example to motivate those around us. We all share a passion for winning and are committed to building upon our success. We're focused on the future and excited to show the world that the best is yet to come.