Senior Manager, International GTM - EMEA LATAM, NBA 2K

What We Need

As Senior Manager, International GTM for EMEA, you will be a senior strategic leader responsible for shaping and executing the regional go-to-market approach for NBA 2K across the region. This is not an executional support role. We're looking for someone who can build the regional strategy from the brief up, own paid media planning end to end, and show up as a credible, trusted face of the brand for our most important external partners. You'll work in close partnership with the global marketing team to ensure our campaigns are globally coherent and locally effective. This role requires someone who thinks strategically, operates with urgency, and builds strong relationships across internal teams and external partners alike. #### What You'll Own

• Regional GTM Strategy: Lead the development and delivery of EMEA go-to-market plans that translate the global campaign into regionally effective, culturally resonant marketing. Serve as the regional strategic voice, advocating for local nuance without losing the thread of the global brief. - Paid Media Planning and Execution: Own the paid media strategy and execution for EMEA from annual planning and channel mix through in-market optimization and performance evaluation. Act as the senior lead in agency relationships, holding partners accountable to both the brief and the business targets. - External Partner Management: Serve as the primary external-facing representative for NBA 2K across EMEA, building and managing relationships with key agency, media, and marketing partners. Set the tone for how the brand shows up in every external conversation and ensure executional excellence across all partner-led activity. - Partner closely with Community and Creator, Paid Influencer, and Product Marketing leads to ensure EMEA is fully integrated across all GTM pillars. Champion a more connected way of working across the international team and help establish the workflows that make it stick. - Manage, mentor, and develop direct reports across the EMEA team. Own their growth and create a high-functioning team environment that works effectively across time zones. - Drive performance conversations throughout the campaign lifecycle, identifying what's working, flagging where adjustments are needed, and leading the regional evaluation process with Commercial, Insights, and Marketing Strategy stakeholders. ####