As a Community & Retention Marketing Associate, your role is crucial in driving user engagement, retention, and community-led growth for the brand. You will work closely with various teams to execute initiatives that directly impact DAU, retention revenue, and user engagement. **Key Responsibilities:**
**Retention Marketing Operations:**
Own the day-to-day execution of retention campaigns through push notifications and email journeys. - Draft, schedule, and publish push notifications regularly. - Execute segmented email campaigns. - Coordinate with internal stakeholders for campaign targeting. - Monitor campaign delivery, engagement, and performance metrics. - Identify opportunities for improvement in messaging and segmentation. - Maintain campaign calendars for timely execution. - Conduct A/B tests and optimization experiments. - **Campaign Performance Tracking & Analysis:**
Track and report campaign performance across push and email channels. - Monitor engagement trends and retention-related performance. - Prepare weekly and monthly campaign performance summaries. - Analyze best-performing and underperforming campaigns. - Share actionable insights for future campaign improvements. - **Performance Marketing Operations (Landing Pages & Testing):**
Create and optimize landing pages for growth campaigns. - Ensure alignment with campaign messaging and conversion goals. - Support A/B testing for headlines, CTAs, layouts, and messaging. - Track test learnings and implement improvements. - **Creator Partnerships Management:**
Identify and onboard new creators aligned with the brand. - Coordinate with active creators for content planning. - Manage creator timelines, deliverables, and approvals. - Ensure legal documentation and contract completion. - Work across creator categories like spiritual and wellness creators. - **Community & Events Operations:**
Assist in planning and executing online and offline community events. - Coordinate end-to-end event operations and logistics. - Support marketing and promotion for community-led initiatives. - Ensure event execution is smooth and aligned with brand standards. **Qualifications Required:**
1-3 years of experience in marketing operations, retention, community, creator management, or growth. - Strong written communication and copywriting skills. - Project management and execution ability. - High attention to detail and ownership. - Ability to manage multiple workstreams simultaneously. - Comfortable working cross-functionally with stakeholders. - Analytical mindset for reading campaign performance data. This role offers a competitive salary and requires a minimum of 1 year of experience. If you possess the essential skills and experience, we encourage you to apply before the deadline mentioned. As a Community & Retention Marketing Associate, your role is crucial in driving user engagement, retention, and community-led growth for the brand. You will work closely with various teams to execute initiatives that directly impact DAU, retention revenue, and user engagement. **Key Responsibilities:**
**Retention Marketing Operations:**
Own the day-to-day execution of retention campaigns through push notifications and email journeys. - Draft, schedule, and publish push notifications regularly. - Execute segmented email campaigns. - Coordinate with internal stakeholders for campaign targeting. - Monitor campaign delivery, engagement, and performance metrics. - Identify opportunities for improvement in messaging and segmentation. - Maintain campaign calendars for timely execution. - Conduct A/B tests and optimization experiments. - **Campaign Performance Tracking & Analysis:**
Track and report campaign performance across push and email channels. - Monitor engagement trends and retention-related performance. - Prepare weekly and monthly campaign performance summaries. - Analyze best-performing and underperforming campaigns. - Share actionable insights for future campaign improvements. - **Performance Marketing Operations (Landing Pages & Testing):**
Create and optimize landing pages for growth campaigns. - Ensure alignment with campaign messaging and conversion goals. - Support A/B testing for headlines, CTAs, layouts, and messaging. - Track test learnings and implement improvements. - **Creator Partnerships Management:**
Identify and onboard new creators aligned with the brand. - Coordinate with active creators for content planning. - Manage creator timelines, deliverables, and approvals. - Ensure legal documentation and contract completion. - Work across creator categories like spiritual and wellness creators. - **Community & Events Operations:**
Assist in planning and executing online and offline community events. - Coordinate end-to-end event operations and logistics. - Support marketing and promotion for community-led initiatives. - E
