For 41 years, Rewards Network has been helping restaurants grow revenue, increase traffic, and boost customer engagement through innovative financial, marketing services, and premier dining rewards programs. By offering unique card-linked offers, we introduce diners to fantastic restaurant experiences, leveraging advanced technology and data analytics to deliver value to restaurants, diners, and our strategic partners' loyalty programs. Our Culture
At Rewards Network, you'll be part of a driven and diverse team that excels in collaboration, issue resolution, and taking ownership of both personal growth and the company's success. We take pride in partnering with the world's most powerful loyalty programs to drive full-price paying customers to local restaurants through marketing services and flexible funding options. Our engaging and rewarding environment is designed to help you gain your full potential.
Job Overview
The Senior Product Marketing Manager role at Rewards Network owns how a product is understood, positioned, and launched so that customers clearly grasp its value, and the business sees meaningful adoption and revenue impact. It exists to connect deep product and customer insight with rigorous go-to-market strategy and execution, ensuring every release has a clear narrative, target audience, and measurement plan. This is a hybrid position and requires in office presence 3 days a week in Chicago (Tuesday-Thursday)
What you’ll bring to the table: (Responsibilities)
Deeply understand assigned products through using them, interviewing users, reviewing user feedback, and collaborating with product and other stakeholders internally. - Conduct in-depth market, persona, and value proposition analysis to deeply understand target segments and define the value proposition and solution for each audience. - Develop clear positioning strategies that articulate how the product or feature should be presented to each ideal customer profile, informed by market research and industry best practices. - Own messaging and collateral strategy by creating and maintaining campaign and in-product messaging that aligns with overall positioning and product strategy. - Own the design and continuous improvement of scalable go-to-market processes and frameworks, ensuring launches are executed consistently and efficiently across products and teams. - Lead go-to-market project management by quarterbacking launches, defining the overarching narrative, building and gaining alignment on the GTM plan and checklist, and orchestrating cross-functional execution. - Build and manage analytics and insight feedback loops, leveraging campaign performance data, product analytics, and customer/member/sales/service feedback (surveys, interviews, etc.) to inform ongoing optimization of GTM and product decisions. - Partner with Revenue Operations and B2B Marketing to ensure the Sales and Service teams are equipped to tell the product story and accelerate conversion and retention opportunities. - Partner with marketing and creative teams to create tasteful and compelling content for internal product training materials as well as external GTM and ongoing product adoption and engagement campaigns. - Lead execution of marketing engagement and retention campaigns for consumer and B2B products, including development, launch, and measurement of campaigns across email, push, and SMS. ### Do you have the right mix of ingredients: (Requirements)
Bachelor’s degree in business, marketing, or a related field. - 5-7 years of experience in product marketing or growth marketing. - Demonstrated mastery of product understanding, through hands-on experience and translating customer, market, and user insights into differentiated value propositions. - Proven ability to define, and scale product positioning and messaging to drive consistent narrative and adoption across product, sales, marketing, and revenue operations functions. - Proven track record of establishing or improving repeatable GTM frameworks, processes, and best practices. - Extensive experience leading go-to-market strategy and execution for complex products including ownership [GG1.1] of launch strategies, metrics, and post-launch optimization. - Track record of measurable business impact such as improved adoption, conversion, retention, or revenue outcomes tied to product marketing initiatives
