The Manager, APAC Social Media & Influencer Marketing role will lead and scale our social and influencer strategy across key APAC markets including Japan, Korea, Hong Kong, Singapore, Taiwan, and Southeast Asia.
This role will be responsible for driving brand awareness, engagement, and performance outcomes through social media and influencer marketing. This position plays a critical role in shaping APAC growth strategy, operating at both a strategic and tactical level. The ideal candidate will elevate agency performance, develop localized strategies, and translate social and influencer initiatives into measurable business impact.
This role requires close collaboration with cross-functional stakeholders internally, as well as external agency and creator partners across the region.
Job Expectations:
Develop and execute APAC social media and influencer marketing strategies aligned with global brand and business objectives
Build scalable frameworks that drive both brand equity and performance outcomes across diverse APAC markets
Identify growth opportunities across established and emerging markets including Japan, Korea, Hong Kong, Singapore, Taiwan, and Southeast Asia
Lead and manage external social and influencer agencies across multiple APAC markets, ensuring high-quality execution and strategic alignment
Establish clear KPIs, performance expectations, and reporting structures for agency partners
Conduct regular business reviews and performance audits to optimize ROI and elevate agency output from execution to strategic partnership
Ensure strong localization while maintaining global brand consistency
Develop and guide influencer strategies across tiers (macro, mid, micro, affiliate) based on market needs and maturity
Drive best-in-class campaign execution, content storytelling, and community engagement
Identify emerging creator trends, platforms, and partnership models to continuously innovate
Build and scale long-term influencer ecosystems rather than one-off activations
Define success metrics and optimize campaigns based on performance data and insights
Translate analytics into actionable recommendations for budget allocation and strategy refinement
Partner with Performance Marketing and E-commerce teams to align influencer impact with revenue outcomes
Collaborate with Marketing, Creative, and Global Brand teams to support integrated campaign execution
Serve as the APAC subject matter expert for social media and influencer marketing
Ensure alignment between regional strategy and local market execution
The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.
Knowledge, Skills and Abilities:
Required:
Proven experience managing agencies across multiple markets
Strong understanding of Japan and/or Korea social ecosystems (additional APAC experience highly preferred)
Demonstrated ability to drive measurable business results through social and influencer programs
Highly organized with strong project management skills
Strong analytical mindset with the ability to translate data into actionable insights
Comfortable balancing strategic thinking with hands-on execution oversight
Excellent stakeholder management and communication skills
Strong passion for social media and influencer marketing
Proven ability to drive performance-based outcomes across multiple APAC markets. This individual is highly strategic, data-driven, and capable of managing complexity across diverse regions
This role is based in Tokyo, Japan or Seoul, South Korea (Hybrid)
Fluent in English; fluency in Japanese, Korean, or Chinese required depending on location
Experience Requirements:
Generally requires a minimum of ten (10)+ years of experience in social media and/or influencer marketing, preferably with regional (APAC) scope.
Education Requirements:
Bachelor’s degree in Marketing or equivalent professional experience required
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Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization. ---
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