Head of Marketing

Strong understanding of both brand + performance marketing

Leadership & execution mindset Job Description: ABL Education empowers progressive private schools by fostering stronger connections with parents and enhancing children's creativity through hands-on learning. Specializing in STEM education, ABL Education introduces students to cutting-edge technologies including Robotics, 3D Design, Coding, Artificial Intelligence, and IoT. With a dedicated team of mentors and R&D experts, ABL provides innovative, outcome-driven solutions, supporting over 1,000 schools and working directly with 350+ institutions. Your role as the Head of Marketing at ABL Education will involve leading the development and execution of marketing strategies to enhance the companys visibility and drive business growth. This is a full-time, on-site role based in Noida, requiring close collaboration with cross-functional teams to achieve business objectives. Key Responsibilities:

Define and execute marketing strategy across programs such as Kreativity League, Maker Hub, B2B Programs, and B2C Programs

Build ABL as a thought leader in STEM & future-ready education

Plan and manage monthly/quarterly campaigns

Own lead generation targets & CAC optimization

Lead and manage the digital marketing team

Collaborate with sales, academic, and founder for alignment

Build partnerships with schools, educators, and brands