Go-To-Market Operations Manager

Be the one who makes a difference! At Vertex Education we are a team of high achievers, courageous leaders, and passionate believers in changing lives through education. As a purpose-led education services provider, our mission is destined to benefit many and yet it starts with just one person inspired to work together with us to make a memorable and meaningful difference for our clients, schools, students, and communities. Be the one who makes a difference—with us. The Go-to-Market (GTM) Operations Manager, will play a key role in enabling Vertex's growth by ensuring that sales processes, systems, and data are managed with consistency, accuracy, and operational discipline. This role will support day-to-day GTM execution, including CRM administration (HubSpot), forecasting, performance reporting, and process optimization. The GTM Operations Manager will partner closely with sales, marketing, finance, and service delivery teams to ensure seamless execution across the customer lifecycle — supporting pipeline visibility, contract workflow, and performance tracking. This position reports to the Chief Growth Officer, with dotted line to the President of the Vertex Support Services division. ESSENTIAL FUNCTIONS: 1. CRM Management and Optimization (HubSpot): Own day-to-day administration, configuration, and optimization of HubSpot CRM. Maintain data accuracy, integrity, and compliance across all records, pipelines, and workflows. Implement automation to streamline lead management, opportunity tracking, and renewal workflows. Develop and maintain CRM dashboards and reports that provide actionable insights to sales and leadership. Serve as the internal HubSpot expert, coordinating with external consultants for advanced configuration or integrations. Maintain and optimize all lead-generation forms, including testing and refining form fields, workflows, and A/B variants to maximize conversion rates and provide Sales with high-quality, actionable lead data. 2. Sales Operations and Forecasting: Manage the pipeline review and forecasting process, ensuring data reliability and timely reporting. Support the Head of New School Partnerships in developing performance dashboards and sales scorecards. Track attainment against individual and team KPIs; identify trends and assist in corrective actions. Coordinate with finance to reconcile bookings, renewals, and forecasting accuracy. Provide operational support for sales planning, quota setting, and incentive tracking. 3. Process Improvement and Execution: Own end-to-end process design, system integrations, and governance to enable effective renewal management, lead handoffs, and CRM upload. Maintain and update sales playbooks, proposal templates, and contract workflows. Train sales and account teams on process changes, CRM best practices, and reporting tools. Identify process bottlenecks and recommend practical, data-driven improvements. Support the testing and deployment of new HubSpot tools and AI-enabled features to improve GTM efficiency and conversion performance. 4. Cross-Functional Coordination: Act as the operational link between Sales, Marketing, and Service Delivery to ensure smooth execution of go-to-market activities. Partner with Marketing to align campaign tracking and lead attribution reporting, and to optimize lead form landing page experience, including A/B testing to improve conversion rates. Coordinate with the GTM Operations Analyst to manage contract flow, renewals tracking, and reporting deliverables. Facilitate consistent communication between GTM teams and delivery leaders to align forecasts and resource planning. REQUIRED QUALIFICATIONS: Bachelor's degree in Business, Marketing, Data Analytics, or related field; MBA a plus. 5+ years of experience in sales operations, revenue operations, or GTM enablement roles. Hands-on experience managing HubSpot CRM. Strong analytical, research, and reporting skills; proficiency in Excel and dashboard tools. Demonstrated ability to synthesize data and translate insights into actionable recommendations. Detail-oriented, process-minded, and able to manage multiple priorities in a fast-paced environment. Excellent collaboration and communication skills across teams. Be excited to be a part of our team and grow your career with us! Be the one who enables us to positively impact over 258,000 students across multiple states while driving our growth forward so we can enrich even more lives. Be the one who helps us achieve excellence for over 226 schools that we support with academics, finance, technology, human resources, communications, marketing, facilities, construction, and food services. Be the one who is a diverse thinker, a team player, a smart risk taker, an innovator, and a difference maker by encouraging others to climb higher and reach farther to further education. Be yourself surrounded by wonderful people who care about you, value your unique skills, and lift you up. Be supported in your work by caring leaders and team members who want you to succeed. Be empowered to make a difference and climb higher and reach farther to change lives through education. Be well in all aspects of your life from your physical, mental, and emotional wellbeing to your finances. Enjoy industry-leading pay, rewards, referral bonuses, with unlimited flexible paid time-off for performance. Be able to care for your health and your family with comprehensive medical, dental and vision benefits and invest in your future with 401(k) plans with a 6% employer match on your contributions. Enhance your growth and development with mentoring and money to take training classes. Thrive in a welcoming, supportive, and inclusive environment where we treat others with fairness and respect, celebrate diversity, and elevate equality and inclusion as an equal opportunity employer. Be the one who makes a difference! With an innovative mind, a hungry heart, and engaging spirit you can change lives through education. Be a part of Vertex Education and let's make a difference together. Apply Today! Founded in 2007, Vertex Education is committed to changing lives through education by providing academic, business and development services to schools nationwide. At Vertex, three core values form the foundation of how we work with each other -- and our clients. These values are characteristics and qualities we offer to our clients, and to one another as colleagues on our quest to change lives through education. We offer to all projects and relationships the embodiment of these values: Innovative Minds Hungry Hearts Engaging Spirits