Medior CRM Lifecycle Consultant

Act as end-to-end campaign owner, oversee planning, operational execution, monitoring, and optimization of CRM campaigns;

Conduct performance reviews (QBRs) of lifecycle programs and email campaigns, leveraging metrics (KPIs, conversion, retention) to recommend improvements;

Ensure all CRM journeys, campaigns, and content align with strategic goals, customer experience principles, and brand guidelines;

Work closely with Activation teams to brief journey and campaign requirements, and with Engineering teams to define data needs, tracking, and technical dependencies;

Collaborate with senior and medior colleagues, learning and contributing to lifecycle strategy, execution, and campaign management;

Act as the bridge between high-level strategy (CRM/Digital Marketing Strategists) and execution (Activation & Engineering). WHAT YOU BRING

2-4 years of experience in CRM, marketing automation, lifecycle marketing, or customer journey design;

Solid understanding of customer behaviour, lifecycle thinking, and segmentation models;

Hands-on experience with one or more CRM platforms (like Salesforce Marketing Cloud, Bloomreach, Adobe Campaign, Microsoft Dynamics, SAP Emarsys and others);

Experience managing end-to-end CRM campaigns, from planning to execution and optimization;

A data-informed, performance-driven mindset with strong familiarity with CRM KPIs;

A structured way of working, with strong stakeholder management and collaboration skills;

Experience in an agency or complex, multi-disciplinary environment is a plus;

Located and available to start working directly from our Amsterdam or Rotterdam offices;

Full working proficiency in English, proficiency in Dutch is considered as a plus. WE OFFER

A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year. - 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days. - DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs. - Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office. - Get a discount on your lease bike and ride in style. You can also enjoy hassle-free commutes with an NS Business Card. - A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named a Great Place To Work since 2022 in the Netherlands and named ‘Agency of the Year’ at both The Lovies and The Webby Awards. - Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together! - You can discover even more employee benefits here. WHY DEPT®?