You’ll play a key role in growing the Cooked Perfect brand by bringing innovative marketing campaigns to life, launching new products, and shaping how consumers engage with our products across retail and digital channels. This is a great opportunity for a digitally savvy marketer who enjoys working with data, building high-impact campaigns, and collaborating across teams to drive real business results. ESSENTIAL DUTIES AND RESPONSIBILITIES:
Brand Management & Growth Strategy
Support development and execution of annual marketing plans for Cooked Perfect
Help drive brand growth across core platforms, innovation, and seasonal “Drive Windows”
Ensure all activities align with brand positioning, strategic priorities, and growth objectives
Support expansion into new usage occasions, channels, and consumer segments
Digital & Media Management
Support performance marketing initiatives focused on conversion, household penetration, and ROAS optimization
Manage and optimize retail media and click-to-cart activations including Instacart, retailer.com programs, and shoppable media campaigns
Partner with agencies to optimize media performance, creative execution, targeting, and ROI
Assist in management of brand websites, Amazon content, digital assets, and eCommerce programs
Support development of social content, partnerships, and digital activations
Monitor campaign analytics and provide recommendations based on performance insights
Analytics & Business Insights
Analyze syndicated consumption data using Circana/IRI and Nielsen platforms to identify category, brand, competitive, and customer trends
Monitor consumption, share, pricing, promotion, velocity, and distribution performance
Translate data into actionable recommendations for growth opportunities and business risks
Support retailer and channel analyses for customer presentations and Joint Business Planning (JBP) meetings
Partner with Sales and Finance teams on forecasting, promotional evaluation, and performance reporting
Execution & Project Management
Lead execution of integrated marketing campaigns and customer marketing initiatives
Manage timelines, deliverables, and agency relationships to ensure high-quality execution
Coordinate cross-functionally with Sales, R&D, Operations, Commercialization, and Finance teams
Support planning and execution of customer presentations, sell-in materials, and retailer activations
Go-to-Market (GTM) Execution
Support execution of GTM plans for innovation launches, seasonal programs, and promotional windows
Collaborate with Sales to support customer sell-in efforts and retail activation strategies
Ensure strong alignment across marketing, field sales, commercialization, and key accounts
Product & Innovation Development
Support innovation and renovation projects including new flavors, formats, packaging, and line extensions
Partner with R&D and Commercialization teams to bring concepts to market successfully
Assist in pipeline development and concept evaluation using consumer and category insights
Consumer & Market Insights
Apply consumer, shopper, and retailer insights to refine messaging and positioning
Monitor category, competitive, and macro-consumer trends to identify growth opportunities
Support consumer research initiatives and concept testing efforts
Strategic Thinking
Analyze performance trends and contribute to long-term brand strategy development
Identify growth opportunities across retail, club, eCommerce, and foodservice channels
Support annual planning processes including AOP, OGSM alignment, and business reviews
Leadership & Team Collaboration
Build strong cross-functional relationships across Marketing, Sales, Operations, Finance, and Commercialization
Influence without authority to drive alignment and execution
Operate effectively in a fast-paced, entrepreneurial, and customer-focused environment
SUCCESS PROFILE
Strong executor who can independently manage projects and deliver results
Digitally fluent marketer with a strong understanding of modern media and consumer engagement
Highly analytical with ability to turn syndicated data into actionable business recommendations
Commercially minded with ability to connect marketing initiatives to sales and operational outcomes
Understands modern performance marketing principles including ROAS optimization, conversion-driving media, and retailer digital ecosystems
Creative problem solver who thrives in a fast-paced, growth-oriented environment
EDUCATION AND/OR EXPERIENCE:
Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus)
3+ years of experience in CPG, food/beverage, or a related industry
Experience in brand management, digital marketing, analytics, or commercialization
Strong background in digital marketing, including social media, media planning, analytics, and campaign execution required
Analytical mindset with the ability to turn data into insights and action
Strong project management, communication, and presentation skills
Experience working cross-functionally and collaborating with external agency partners
Experience working with syndicated data platforms (Circana/IRI or Nielsen)
PHYSICAL REQUIREMENTS AND ENVIRONMENT:
The physical demands and work environment described below are representative of those required to perform this job's essential functions. - Primarily office or hybrid work environment
Extended periods of sitting and working at a computer
Occasional standing, walking, or light lifting (e.g., materials or product samples)
Moderate noise level typical of an office setting
Occasional travel may be required for meetings, events, or market visits
Exciting Benefits Await You!
Enjoy top-tier Medical, Dental, Vision coverage. - Pamper your furry friends with Pet Insurance. - Stay fit with our Wellness Plan and Free Gym Access. - Boost your skills with Employee Tuition Reimbursement. - Unlock endless opportunities with College Scholarship for dependents. - Reap the Rewards of Our Bonus Program Available to Our Salary and Hourly Employees. - Receive a Generous 401k Company Match. - Take advantage of Competitive Paid Time Off. - Elevate Your Safety Net with Company-Sponsored Life Insurance Coverage. - Receive Relocation Assistance for a Smooth Transition. - Earn Rewards through our Employee Bonus Referral Program. - Elevate Your Workplace Experience with Community Impact Opportunities. - Celebrate Together with Employee Appreciation BBQs, Happy Hours, Birthdays, & More! Opportunity Calls! Unsure if you meet all requirements? Don't hesitate, apply!
Our recruitment process is prompt and transparent. Your resume will receive swift attention from our talent professionals. If chosen, you'll undergo a recruiter phone screen, followed by interviews with key team members. We value your potential. At Home Market Foods, we champion equal opportunities for all, prohibiting discrimination based on race, religion, gender, and more. Our commitment extends across all aspects of employment, ensuring a fair and inclusive workplace. At this time, Home Market Foods will not sponsor applicants for employment authorization for this position for the following work visas: STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN
