You'll be part of a small but mighty marketing team that's scaling rapidly alongside the business. We’re looking for a Demand Marketing Manager who can dig into the data, find a gap, and build a plan to drive what’s next. You’ll be an architect of campaigns that target key personas within the accounts that matter to make Pave a “must have” in their HR tech stack. You’ll experiment with different motions to drive new leads, and turn free product users into customer champions. You won’t wait for new products to launch; you create demand by telling the right story, at the right time, across all the right channels. ### What You'll Do
Launch integrated campaigns targeting key buyers, building full-funnel motions across paid social, content syndication, and partnerships that deliver qualified leads and drive long-term pipeline growth
Launch tiered account-based marketing programs (1:1, 1:few, 1:many) that break into and progress opportunities with high-value accounts
Build and scale a high-performing webinar program that showcases customers, partners, and thought leadership while generating qualified opportunities for the sales team
Partner with Marketing Ops and Revenue Ops to deliver campaign reporting, track pipeline contribution, and measure success against key metrics
Equip SDRs and Sales with campaign assets, outbound personas and messaging, and alignment to in-flight campaigns to maximize conversion rates and sales efficiency
Identify and evaluate new growth channels and assets, running experiments to test viability before scaling successful initiatives
What You'll Bring
4-6 years of experience in growth marketing, demand generation, or performance marketing at a B2B SaaS or technology company
Experience with both product-led and sales-led growth motions preferred
Strong analytical skills with experience using marketing analytics platforms and CRM systems (Salesforce preferred), able to track campaigns from lead to revenue
Understanding of B2B buyer journeys, lead scoring, and how to create smooth handoffs between marketing and sales
Hands-on experience with marketing automation, webinar, ABM, and outbound platforms
Self-starter who can manage multiple campaigns, work with cross-functional teams, and deliver results in a fast-paced environment
Clear communicator who can present campaign performance and pipeline impact to sales leaders and executives
Compensation, It's What We Do.
At Pave, we believe compensation should be as thoughtful as the people we hire. Your total rewards package includes meaningful equity, best-in-class medical, dental, and vision coverage, unlimited PTO, and region-specific benefits designed around your life — not just your role. Your level and compensation are determined by your experience and how you show up throughout the interview process. We're always happy to walk you through how we think about leveling — just ask. Targeted cash compensation for this role: $136,000 - $160,000
Benefits@ Pave
At Pave, growth isn't a perk — it's the point. As you develop, your role expands, your responsibilities deepen, and your compensation reflects the impact you're making. What we offer:
Your Health, Fully Covered: Comprehensive medical, dental, and vision coverage for you and your family, with a range of options designed to meet you where you are. - Time That's Actually Yours: Flexible PTO and the freedom to work from anywhere in the world for up to a month — because life doesn't pause, and neither should you. - Fuel for the Work: Lunch and dinner stipends plus fully stocked kitchens, so you can stay energized without thinking twice about it. - Room to Keep Growing: A quarterly education stipend to invest in the skills and knowledge that matter most to you. - Support When It Matters Most: Robust parental leave so you can be fully present for the moments that count. - Getting Here, Made Easier: A commuter stipend to support the in-person collaboration that makes great work happen. ### Life @ Pave
Founded in 2019 with a clear purpose and a team that has never wavered from it, Pave has grown into a global force in compensation management — giving thousands of companies the tools to take control, build confidence, and earn credibility in every pay decision they make. And we're just getting started. Headquartered in San Francisco's Financial District, with regional hubs in New York City's Flatiron District, Salt Lake City, Kraków (Poland), and the United Kingdom — wherever you're based, you'll find the same thing: people who genuinely care about the work, each other, and the customers that rely on Pave. We run a hybrid culture that brings teams together in person 3 to 4 days a week — and every Friday, the whole company gathers for our Team Sync: breakfast, new hire welcomes, product updates, fireside chats, and yes, the occasional Kahoot. It's one of the things people notice when they join us — that we truly enjoy spending time together.