E-commerce Marketing Manager - Growth Hacking

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies to increase traffic, conversions, and revenue for the e-commerce platform. - Manage and optimize paid advertising campaigns on platforms like Google Ads, Facebook Ads, Instagram Ads, and other relevant channels. - Execute SEO strategies to enhance organic search rankings and visibility. - Create and oversee email marketing campaigns, including segmentation, automation, and performance analysis. - Utilize social media platforms for brand building, customer engagement, and direct sales. - Conduct A/B testing on website elements, ad creatives, and landing pages to improve conversion rates. - Analyze website traffic, user behavior, and campaign performance using tools such as Google Analytics, Adobe Analytics, and CRM systems. - Implement growth hacking tactics to acquire and retain customers at scale. - Collaborate with product and design teams to enhance user experience and conversion funnel. - Stay updated with the latest trends in e-commerce marketing, digital advertising, and consumer behavior. - Effectively manage the marketing budget and track ROI for all marketing initiatives. - Prepare regular performance reports and present findings and recommendations to senior management. Qualifications:

• Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field. - Minimum of 5 years of experience in e-commerce marketing, digital marketing, or performance marketing. - Proven track record of driving growth for e-commerce businesses. - Extensive experience with digital advertising platforms (Google Ads, Meta Ads) and SEO best practices. - Proficiency in web analytics tools like Google Analytics and Adobe Analytics. - Strong understanding of email marketing platforms and CRM systems. - Experience with A/B testing and conversion rate optimization (CRO) techniques. - Excellent analytical and data interpretation skills to derive actionable insights. - Creative thinking, problem-solving abilities, project management, and organizational skills. - Excellent written and verbal communication skills. - Desirable experience in social media marketing, community management, and knowledge of marketing automation tools. (Note: Omitting any additional details of the company as it is not included in the provided job description) Role Overview: You will play a crucial role as an E-commerce Marketing Manager for a rapidly expanding e-commerce enterprise. Your focus will be on Growth Hacking to drive customer acquisition, engagement, and retention through innovative digital marketing strategies. Your responsibilities will involve conceptualizing and executing campaigns across various channels, utilizing data analytics to optimize performance, and identifying new growth opportunities. Your success in this role will rely on your creativity, analytical skills, and deep understanding of the e-commerce landscape and consumer behavior. Key Responsibilities: