As a CRM Specialist at Air Apps, you will be responsible for managing and optimizing customer relationship management (CRM) systems and email marketing campaigns. You will work on drip marketing, segmentation, automation, and lead nurturing strategies to enhance customer engagement and retention. This role requires expertise in CRM platforms such as HubSpot, Marketo, Salesforce, or Klaviyo, as well as a strong understanding of email marketing best practices, automation workflows, and data-driven optimization. - This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts.
Responsibilities
Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies. - Manage and optimize CRM workflows, segmentation, and customer lifecycle automation. - Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance. - Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics. - Optimize email templates, A/B test subject lines, and improve deliverability. - Create and maintain for targeted campaigns. - Collaborate with to personalize customer interactions. - Implement to improve retention. - Ensure compliance with . - Stay up to date with . #
customer segmentation strategies
marketing, sales, and product teams
behavioral triggers and automation workflows
GDPR, CCPA, and email marketing regulations
CRM trends, personalization strategies, and automation best practices
Requirements
Around 3+ years of experience in CRM management, email marketing, or marketing automation. - Hands-on experience with HubSpot, Marketo, Salesforce, Klaviyo, or similar platforms. - Strong understanding of email marketing best practices, segmentation, and automation workflows. - Experience with A/B testing, personalization, and dynamic content strategies. - Knowledge of lead scoring, drip campaigns, and customer journey mapping. - Familiarity with HTML/CSS for email formatting is a plus. - Analytical mindset with experience using Google Analytics, CRM dashboards, and reporting tools. - Strong attention to detail and ability to optimize email deliverability and engagement rates. - Experience working in fast-paced, data-driven marketing environments. # What benefits are we offering?
Apple hardware ecosystem for work. - Annual Bonus
Top-tier Health and Life Insurance for peace of mind. - Transportation Budget to support your commute needs. - Coverflex benefits package for meal allowances, well-being, and more. - Childcare support. - Air Conference - an opportunity to meet the team, collaborate, and grow together. - Pension Fund to support your long-term financial planning. - Urban Sports Club membership to keep you active. - Meals 100% free at the hub. # Application Disclaimer
At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.
