Posted Apr 24, 2026
As a Product Marketing Manager, you will play a crucial role in leading the 2-3-month GTM launch of a new product. Your responsibilities will include operating as a mini-GM, overseeing launch execution, competitive positioning, and cross-functional coordination. You will collaborate closely with CXOs, Product, and Design teams to introduce the next-generation AI platform to the market swiftly. Key Responsibilities:
Plan and execute the 2-3-month GTM launch, outlining phases, milestones, and deliverables. - Collaborate with Product and Business Owners to define positioning, pricing, and UX priorities based on market and competitive insights. - Translate intricate AI and MAM capabilities into compelling customer-facing value propositions. - Develop and manage product copy for various platforms like website pages, solution pages, and demos. - Coordinate with internal and freelance designers to produce visuals, videos, and interactive demos using tools like Arcade, Product Fruits, and Intercom. - Monitor GTM sprints in project management tools like Asana or YouTrack, ensuring the tracking of critical path items and blockers. - Align content and campaigns with Growth/SEO, Sales, and Customer Success teams. - Collect beta feedback, analyze adoption metrics, and present actionable insights post-launch. - Maintain quality and brand consistency across all customer-facing assets. Qualifications Required:
Minimum of 5 years of experience in SaaS product marketing or GTM operations, preferably in DAM, MAM, or post-production video workflows. - Demonstrated track record of successfully executing end-to-end launches within tight timelines. - Proficient in copywriting and storytelling for technical and AI-driven products. - In-depth knowledge of AI, automation, and cloud workflows in media management. - Experience in creating demos, product tours, and visual briefs using modern marketing tools. - Familiarity with tools such as Asana, YouTrack, HubSpot, and Intercom. - Strong organizational and stakeholder management skills with a keen eye for visual detail. Key Responsibilities:
Plan and execute the 2-3-month GTM launch, outlining phases, milestones, and deliverables. - Collaborate with Product and Business Owners to define positioning, pricing, and UX priorities based on market and competitive insights. - Translate intricate AI and MAM capabilities into compelling customer-facing value propositions. - Develop and manage product copy for various platforms like website pages, solution pages, and demos. - Coordinate with internal and freelance designers to produce visuals, videos, and interactive demos using tools like Arcade, Product Fruits, and Intercom. - Monitor GTM sprints in project management tools like Asana or YouTrack, ensuring the tracking of critical path items and blockers. - Align content and campaigns with Growth/SEO, Sales, and Customer Success teams. - Collect beta feedback, analyze adoption metrics, and present actionable insights post-launch. - Maintain quality and brand consistency across all customer-facing assets. Qualifications Required:
Minimum of 5 years of experience in SaaS product marketing or GTM operations, preferably in DAM, MAM, or post-production video workflows. - Demonstrated track record of successfully executing end-to-end launches within tight timelines. - Proficient in copywriting and storytelling for technical and AI-driven products. - In-depth knowledge of AI, automation, and cloud workflows in media management. - Experience in creating demos, product tours, and visual briefs using modern marketing tools. - Familiarity with tools such as Asana, YouTrack, HubSpot, and Intercom. - Strong organizational and stakeholder management skills with a keen eye for visual detail.
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