Content Marketing Specialist

About 4flow 4flow is a global leader in supply chain delivering end-to-end solutions for some of the world's most recognized brands. Headquartered in Berlin, Germany, we partner with organizations to optimize supply chain performance, drive operational excellence, and enable digital transformation. Firmly established in Europe with a strong track record of success, 4flow is now focused on accelerating our expansion in North America. The 4flow vision 4flow is the trusted global leader in end-to-end supply chain optimization. Our dedication drives us to make a positive, sustainable impact for our customers, the environment and society. What your new challenge will look like Conduct market and competitor research to understand competitors and target audiences and identify content opportunities. Stay abreast of content and consumer trends and advancements in technology. Create high-quality, engaging content including blog posts, articles, social media posts, whitepapers, case studies, e-books, and newsletters. Collaborate with designers, content writers and 4flow business lines to produce multimedia content. Develop and execute social media campaigns that use content to create brand awareness and generate leads. Analyze, create, and modify content processes, templates, guidelines and documentation to increase efficiency and quality of work. Track and report on content campaign performance. Optimize content for SEO to increase organic search visibility. Monitor and analyze content performance and adjust content strategy to improve engagement and conversion rates. Work closely with the North America and global marketing team to align content with marketing campaigns and goals. Develop relationships and collaborate with business-line stakeholders to ensure content and marketing campaigns support overall business-line objectives and strategy. Ensure all content is consistent with brand voice, style and tone. Maintain and update content guidelines and best practices. Identify and implement content distribution strategies to reach a wider audience. Leverage various platforms (e.g., website, publications, search engines, social media, HubSpot and partnerships) to distribute content effectively. Why you belong at 4flow Bachelor's degree in marketing, communications, journalism, or related field. 1-3 years of experience in content marketing or related field. Excellent writing, editing and proofreading skills. Creative thinker with a passion for storytelling and content creation. Strong understanding of content best practices such as SEO, SMO, and PPC. Strong knowledge of website best practices, social media platforms and content marketing tools  Familiarity with marketing automation tools (e.g., HubSpot). Analytical mindset with the ability to interpret data and make data-driven decisions. Experience with graphic design tools (e.g., Adobe Creative Suite) is a plus but not necessary. Excellent organizational and project management skills. What we offer Come join us! 4flow, Inc. is an American company with German roots that offers a clearly defined vision, excellent job security, and outstanding long-term career prospects. Work side-by-side with a skilled team of consultants eager to share their know-how and experience. As part of a highly international, fast-growing company with a vibrant corporate culture, you will enjoy a competitive base salary, an attractive bonus system, and a great benefits package. Ready for 4flow? Then please apply online. We are committed to equal opportunities and welcome applications from all individuals, regardless of age, gender, origin, disability, sexual orientation, religion, or any other legally protected characteristic. Let's connect your vision with ours and create the future of supply chain. At 4flow, we live and breathe supply chain management. We optimize the world of supply chain and make it sustainably better. In addition to our technical expertise, our team really makes us shine. Because at 4flow, it's all about people, about colleagues, about friends, about you. In our global network of over 1300 team members, each and every individual matters. We support each other and work together towards a common goal. We don't just aim for good results, but excellent ones. And we inspire each other with our motivation to make a difference. At 4flow, you can take responsibility from day one. You'll learn from the best and keep discovering new topics – all at your own pace with the support you need. That's why we earned the LEADING EMPLOYERS 2024 award – as one of the top 1% of employers in Germany.