As an SEO & AEO Manager, your primary role is to own organic growth for a product-led SaaS (PLG) motion by driving users from Search + AI answers to self-serve signup/trial, improving activation, and increasing conversion to paid. You will lead SEO + AEO (Answer Engine Optimization) strategies focusing on technical SEO, content discoverability, and AI search visibility. **Key Responsibilities:**
Build and execute the SEO + AEO strategy encompassing technical SEO, on-page optimization, content SEO, and authority building. - Drive PLG outcomes by enhancing organic traffic to signup/trial conversion and collaborating with Product to improve activation journeys. - Conduct keyword and question research, develop topic clusters aligned with Ideal Customer Profile (ICP), jobs-to-be-done, and product use cases. - Take charge of technical SEO elements including crawl/indexation, site architecture, Core Web Vitals (CWV), redirects, canonicals, schema, sitemaps/robots, and duplication management. - Enhance AEO answerability through clear definitions, concise answers, FAQs, step-by-step sections, entity coverage, and internal linking optimization. - Implement and QA structured data to enhance machine readability and SERP/AI surfaces. - Monitor performance in Google Analytics 4 (GA4) and Google Search Console (GSC), conduct experiments to boost Click-Through Rate (CTR) and Conversion Rate (CVR), and report on signups, activation influence, and revenue impact. **Success Measures:**
Growth in non-brand organic traffic to priority pages. - Higher signup/trial conversion rate from organic sources. - Improved activation signals associated with organic journeys. - Better technical health including index coverage, CWV, and crawl efficiency. - Increased visibility in AI-generated answers and SERP features. **Requirements:**
Proficient in technical SEO and comfortable collaborating with development/web teams. - Hands-on experience with AEO practices such as content structure, entities, schema, and trust signals. - Possess a data-driven and experimentation mindset focusing on Conversion Rate Optimization (CRO) and analytics. Kindly note, the job description did not include any additional details about the company. As an SEO & AEO Manager, your primary role is to own organic growth for a product-led SaaS (PLG) motion by driving users from Search + AI answers to self-serve signup/trial, improving activation, and increasing conversion to paid. You will lead SEO + AEO (Answer Engine Optimization) strategies focusing on technical SEO, content discoverability, and AI search visibility. **Key Responsibilities:**
Build and execute the SEO + AEO strategy encompassing technical SEO, on-page optimization, content SEO, and authority building. - Drive PLG outcomes by enhancing organic traffic to signup/trial conversion and collaborating with Product to improve activation journeys. - Conduct keyword and question research, develop topic clusters aligned with Ideal Customer Profile (ICP), jobs-to-be-done, and product use cases. - Take charge of technical SEO elements including crawl/indexation, site architecture, Core Web Vitals (CWV), redirects, canonicals, schema, sitemaps/robots, and duplication management. - Enhance AEO answerability through clear definitions, concise answers, FAQs, step-by-step sections, entity coverage, and internal linking optimization. - Implement and QA structured data to enhance machine readability and SERP/AI surfaces. - Monitor performance in Google Analytics 4 (GA4) and Google Search Console (GSC), conduct experiments to boost Click-Through Rate (CTR) and Conversion Rate (CVR), and report on signups, activation influence, and revenue impact. **Success Measures:**
Growth in non-brand organic traffic to priority pages. - Higher signup/trial conversion rate from organic sources. - Improved activation signals associated with organic journeys. - Better technical health including index coverage, CWV, and crawl efficiency. - Increased visibility in AI-generated answers and SERP features. **Requirements:**
Proficient in technical SEO and comfortable collaborating with development/web teams. - Hands-on experience with AEO practices such as content structure, entities, schema, and trust signals. - Possess a data-driven and experimentation mindset focusing on Conversion Rate Optimization (CRO) and analytics. Kindly note, the job description did not include any additional details about the company.
