Field Marketing Data Analyst

Job Requirements

• Bachelor’s degree in Data Analytics, Computer Science, Engineering, Marketing Analytics, or a related field. - 3–6 years of experience in a data analyst, marketing analytics, or business intelligence role
• Strong proficiency in SQL and experience working with data warehouses. - Experience with BI tools (e.g., Looker, Tableau, Power BI). - Hands-on experience with CRM and marketing platforms (e.g., Salesforce, HubSpot, Marketo). - Familiarity with AI-powered analytics workflows (e.g., automated insights, anomaly detection, natural-language-to-SQL tools). - English: Full professional proficiency (required). Spanish or Portuguese is nice to have. ## Main responsibilities

Data Tracking & Architecture

• Design, implement, and maintain tracking frameworks for field marketing and PR initiatives. - Ensure correct data flow and integration across systems (CRM, marketing automation, event platforms, PR tools). - Validate data quality, consistency, and completeness across all reporting sources. - Document data definitions, KPIs, and tracking methodologies. Dashboards & Analytics

• Build and maintain scalable dashboards for leadership and regional teams. - Develop automated reporting pipelines to reduce manual reporting. - Analyze performance across campaigns, events, regions, and channels. - Identify trends, anomalies, and performance drivers within marketing and PR data. - Use AI tools to streamline marketing and PR reporting, automate repetitive analysis, and generate faster, data-driven insights for Field Marketing leadership. Marketing & PR Measurement