Affiliate Manager (For You Advertising)

The Role

As a TikTok Shop Affiliate Manager, you'll be responsible for discovering, recruiting, and managing TikTok creators and affiliates through TikTok's Affiliate Center. You’ll play a key role in building affiliate strategies, activating talent, and turning creators into high-performing sales drivers for our clients' TikTok Shops. Affiliate Recruitment & Activation

• Use TikTok Shop’s Affiliate Center to identify and recruit suitable creators for our brand clients
• Outreach, negotiate, and onboard creators to participate in affiliate campaigns
• Build and maintain long-term relationships with creators, introducing robust rewarding schemes

Campaign Management

• Set up and manage affiliate campaigns, including product gifting, commission structures, and content briefings
• Monitor daily activity and performance metrics (CTR, sales, AOV, GMV and Affiliate %)
• Optimize campaigns to maximize conversions and creator effectiveness

Collaboration & Coordination

• Work closely with the Department Lead, content & paid teams, and clients to ensure alignment between product selection and creator strategy
• Liaise with creators to provide support, creative direction, and ensure brand compliance