As a Head of Product-Led Growth at Flosum, you will play a crucial role in defining and executing the product-led growth strategy for the company's new product. Your responsibilities will include strategic PLG leadership, user onboarding and activation, growth loops conversion, experimentation and optimization, cross-functional collaboration, metrics ownership, and customer advocacy. **Key Responsibilities:**
**Strategic PLG Leadership:** Develop and implement a comprehensive product-led growth roadmap, goals, KPIs, and initiatives aligned with Flosum's business objectives and new product launch. - **User Onboarding Activation:** Design frictionless self-serve user journeys that rapidly demonstrate value, optimize in-app onboarding flows, tutorials, and messaging to maximize user activation. - **Growth Loops Conversion:** Build in-product growth loops, virality, referral programs, and usage-driven expansions, champion a smooth free-trial or freemium to paid conversion path tailored to enterprise Salesforce customers. - **Experimentation Optimization:** Establish a culture of continuous experimentation, run A/B tests and data-driven growth experiments on features, pricing, packaging, and campaigns to improve key metrics. - **Cross-Functional Collaboration:** Work closely with Product Management, Engineering, Marketing, Sales, and Customer Success to influence the product roadmap, collaborate on growth campaigns, and ensure alignment between PLG initiatives and broader go-to-market efforts. - **Metrics Ownership:** Own and monitor the health of the self-serve funnel and product engagement, track KPIs like user acquisition cost, activation, feature adoption, conversion, revenue, and churn. - **Customer Advocacy:** Be the internal champion for users, research and understand the needs of Salesforce developers, admins, and IT leaders, gather feedback qualitatively and quantitatively to inform growth priorities. **Qualifications Required:**
**Experience Domain Knowledge:** 5 years of experience in product management, growth, or related roles at high-performing SaaS companies, familiarity with developer tools or enterprise B2B software, Salesforce ecosystem experience is a plus. - **Strategic Hands-On:** Ability to think strategically about growth while also diving into the details of execution, entrepreneurial mindset, data-driven analytical, cross-functional leadership, customer-centric creative, results-oriented, and leadership mentorship. **Company Overview:**
Flosum is a 25M B2B SaaS company focused on empowering organizations with seamless DevOps and backup solutions for Salesforce. As a leader in AI-powered Salesforce DevOps, Flosum helps enterprises modernize their Salesforce development processes while prioritizing security, compliance, and efficiency. The company's mission is customer success, driving every innovation and feature to solve real-world challenges in Salesforce DevOps. If you are eager to shape the future of growth at Flosum and be part of a mission-driven environment that values experimentation and continuous learning, apply today to join a team that celebrates diversity and is committed to creating an inclusive environment for all employees. As a Head of Product-Led Growth at Flosum, you will play a crucial role in defining and executing the product-led growth strategy for the company's new product. Your responsibilities will include strategic PLG leadership, user onboarding and activation, growth loops conversion, experimentation and optimization, cross-functional collaboration, metrics ownership, and customer advocacy. **Key Responsibilities:**
**Strategic PLG Leadership:** Develop and implement a comprehensive product-led growth roadmap, goals, KPIs, and initiatives aligned with Flosum's business objectives and new product launch. - **User Onboarding Activation:** Design frictionless self-serve user journeys that rapidly demonstrate value, optimize in-app onboarding flows, tutorials, and messaging to maximize user activation. - **Growth Loops Conversion:** Build in-product growth loops, virality, referral programs, and usage-driven expansions, champion a smooth free-trial or freemium to paid conversion path tailored to enterprise Salesforce customers. - **Experimentation Optimization:** Establish a culture of continuous experimentation, run A/B tests and data-driven growth experiments on features, pricing, packaging, and campaigns to improve key metrics. - **Cross-Functional Collaboration:** Work closely with Product Management, Engineering, Marketing, Sales, and Customer Success to influence the product roadmap, collaborate on growth campaigns, and ensure alignment between PLG initiatives and broader go-to-market efforts. - **Metrics Ownership:** Own and monitor the health of the self-serve funnel and product engagement, track KPIs like user acquisition cost, activation, feature adoption, conversion, revenue, and churn. - **Customer Advocacy:*
